Not a Box

Embarking on its journey into the hearts and screens of young audiences, Not a Box is a charming animated TV series that debuted on Apple TV on June 13, 2025. It stars Riley, a whimsical bunny brimming with curiosity and creativity, who sees a mundane cardboard box not for what it is, but for what it could be—a portal to infinite escapades. Each installment of the show beckons little ones to dive into an ocean of creativity, celebrating the pure delight and wonder found in imaginative play.

Originating from the pages of Antoinette Portis' celebrated children's book, the series captures its spirit by encouraging kids to look past the apparent and kindle the flames of creativity. In the heartwarming narrative, Riley's seemingly ordinary box morphs into myriad fantastical creations, as vast and varied as her imagination allows.