Emma Approved

Released by Pemberley Digital in 2013, Emma Approved is a multi-media spectacle that explores the amalgamation of a world-class lifestyle brand development company and classic Jane Austen literature. This web series is a modernized adaptation of Jane Austen's classic novel "Emma".

Set in the increasingly digital modern day San Francisco, the hysterically fearless entrepreneur Emma Woodhouse calls her company, Emma Approved, a cutting-edge business committed to day-to-day functioning by her motto: "I Can Not Be Happier Than When I Know I Am Right." Emma Woodhouse is a self-proclaimed lifestyle coach and matchmaker. She firmly believes in her ability to transform people's lives for the better. Accompanied by Alex Knightley, her level-headed business partner and friend, Emma is driven by her confidence and believes anything is achievable once put in her capable hands.

Emma Approved, in reality, not merely refers to the name of the company but also underlines her persistently optimistic and audacious approach to life and her business. The series chronicles the fascinating journey of Emma Woodhouse as a fortified, self-assured woman roving on her path to amplifying and designing other people's lives while wrestling with her own.

Every episode of Emma Approved unfolds as a vlog-style entry narrated by Emma herself or occasionally by one of her team members. This format affords a candid insight into Emma's world, turning her story into a digitized collection of personal testimonials. These episodes form a trail of Emma's journey, operations, interactions, development, and occasionally, her blunders which make her character whole and human.

The other characters include Harriet Smith, Emma’s eager-to-please assistant, and Jane Fairfax, Emma's accomplished and poised competitor. The characters are given a trendy makeover here with Emma appearing as a lifestyle coach rather than a bored heiress, Harriet being portrayed as a young intern, and other characters amusingly adapting to their modern-day avatars.

Aside from its riveting portrayal of beautifully adapted characters and stories, Emma Approved serves to congenially blend fictional narratives and technology. It capitalizes on today’s internet culture, like many web series, allowing viewers from around the world to experience Emma's stories in "real-time". It thrives on its ability to create interactivity with its audience, making its mark on digital storytelling.

Throughout the episodes, Emma’s navigation of the world includes media like blogs, social media platforms, and more. The web series uniquely uses these forms of multimedia within its episodes, providing an active viewing experience. It adds an innovative layer to the storytelling, blending into the narrative organically to make the viewing experience more immersive and dynamic.

Pemberley Digital's Emma Approved emerges as a sequel of sorts to its predecessor, 'The Lizzie Bennet Diaries', another web series based on Austen's 'Pride and Prejudice'. Both the series converge in their effort to contemporize Jane Austen's world, placing her beloved characters in the 21st century filled with technology, blogs, and vlogs.

The series weaves the charm of classic literature with the contemporary digital world. It offers a tongue-in-cheek comment on the societal obsession with lifestyle improvement, portrayed through Emma's determined resolution to play Cupid and lifestyle guru. The hustle and bustle of lifestyle planning, event management, and digital brand strategizing parody the modern world's obsession with 'living our best life,' underscored by Emma's undeterred ambition and the modern mantra of 'making things happen.'

In summary, Emma Approved is a fresh, engaging take on a timeless classic, placing traditional stories against the backdrop of our current digital age. This Pemberley Digital’s web series is an exploration of lifestyle, relationships, and social norms through the eyes of a vivacious, unapologetic protagonist, Emma Woodhouse. Through meticulously planned vlogs and social media posts, we are invited into Emma's world where Austen’s romantic dramas unfold with a touch of 21st century. A light-hearted and captivating web series, Emma Approved is beloved by many for its witty dialogues, contemporary setting, appealing aesthetic, and of course, its charming characters borrowed from a much-loved classic novel.