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Critical Business Skills for Success

Where to Watch Critical Business Skills for Success

60
Innovative Marketing Research Techniques
2015-04-08
Research is undoubtedly essential for making responsible, effective marketing decisions. Professor Hamilton concludes his course with a lecture on the importance of marketing research methods whose data is often expressed in helpful qualitative terms: customer observations, focus groups, ethnographies, and projective techniques.

Watch Critical Business Skills for Success Season 1 Episode 60 Now

59
The Promise and Perils of Social Media
2015-04-08
Dig into the unique opportunities--and challenges--of social media and word-of-mouth communications. From Facebook pages to viral videos, you'll learn how to navigate today's marketing innovations and tap into their power, reach, and low cost.

Watch Critical Business Skills for Success Season 1 Episode 59 Now

58
Marketing Communications That Work
2015-04-08
Add to your "marketing toolkit" some of the principles and strategies of an effective communications plan, with a look at some successful (and unsuccessful) ad campaigns, including the California Milk Processor Board's famous "Got Milk" campaign. Also, get tips on how to command consumers' attentions without turning them off.

Watch Critical Business Skills for Success Season 1 Episode 58 Now

57
Customer-Focused Pricing
2015-04-08
One of the most important decisions anyone in marketing will make is how to price your product and service. Here, Professor Hamilton reveals the information marketers use to settle on prices; how customers evaluate prices; and how price discrimination, price skimming, and price wars work.

Watch Critical Business Skills for Success Season 1 Episode 57 Now

56
The Tactics of Successful Branding
2015-04-08
What defines a brand? What rules should you follow when building your brand? How do brands create value for customers? With the insights and answers in this lecture, you'll learn how to create a brand that will connect you with consumers--and defend you from the competition.

Watch Critical Business Skills for Success Season 1 Episode 56 Now

55
Creating Great Customer Experiences
2015-04-08
Begin exploring the tactics involving in reaching marketing goals with a look at how to design products and services to provide the best possible customer experience. Along the way, you'll learn six rules for effectively managing customer experiences (including getting bad experiences out of the way and empowering employees).

Watch Critical Business Skills for Success Season 1 Episode 55 Now

54
Deriving Value from Your Customers
2015-04-08
Look at some other sources of value that companies can get out of their transactions and start thinking more broadly about the sources of value a company should seek. The specific focus of this illuminating lecture is on three additional kinds of customer-related value: loyalty value, information value, and communication value.

Watch Critical Business Skills for Success Season 1 Episode 54 Now

53
Identifying Sources of Sales Growth
2015-04-08
You've mastered segmentation, targeting, and positioning. Now learn how to grow and increase your sales using the 2x2 Ansoff matrix--one of the most powerful ideas in marketing.

Watch Critical Business Skills for Success Season 1 Episode 53 Now

52
Positioning Your Offering
2015-04-08
Many products fail because marketers fail to communicate their true value. Here, Professor Hamilton takes you step-by-step through the positioning process, designed to create and communicate value.

Watch Critical Business Skills for Success Season 1 Episode 52 Now

51
Targeting a Market Segment
2015-04-08
Make better sense of targeting, the process of selecting the segment (or segments) your product will best serve. Throughout the lecture, you'll learn key rules of targeting.

Watch Critical Business Skills for Success Season 1 Episode 51 Now

50
How to Segment a Market
2015-04-08
The first question in developing a strong marketing strategy is figuring out who your customer is. That's where the tools of market segmentation come in.

Watch Critical Business Skills for Success Season 1 Episode 50 Now

49
What Is Marketing?
2015-04-08
One of the core tenets of successful marketing is understanding your customer. But often times, you aren't the customer you're marketing to.

Watch Critical Business Skills for Success Season 1 Episode 49 Now

48
Lifelong Learning for Career Success
2015-04-08
Because the average worker changes jobs between seven and 10 times, workplace relevance and career success depends on lifelong learning and professional development. Finish out this course with a pointed, inspirational discussion on the barriers toward lifelong learning in an organization--and how to finally overcome them for good.

Watch Critical Business Skills for Success Season 1 Episode 48 Now

47
Leading Real Organizational Change
2015-04-08
The one unavoidable part of an organization: change. After investigating the three essential ingredients of organizational change, focus on the kind of practical steps you can take to achieve change in your organization.

Watch Critical Business Skills for Success Season 1 Episode 47 Now

46
Ethics and the Bathsheba Syndrome
2015-04-08
Learn why ethical standards and policies are so important within an organization; the specific steps involved in ethical decision making; and the Bathsheba Syndrome, which helps explain why successful people do wrongful things at work.

Watch Critical Business Skills for Success Season 1 Episode 46 Now

45
Handling Workplace Conflict
2015-04-08
Much of one's success in an organization depends on how well one manages conflict with others. Professor Longenecker guides you through two primary types of conflict and three levels where they occur.

Watch Critical Business Skills for Success Season 1 Episode 45 Now

44
Understanding Power Relationships
2015-04-08
Why is power such a potent aspect of business? What do we mean by "power" in an organizational setting, and what are some of its work-related sources?

Watch Critical Business Skills for Success Season 1 Episode 44 Now

43
Coaching--From Gridiron to Boardroom
2015-04-08
To keep people in an organization more focused, engaged, and productive, you need to recognize the importance not just of coaching, but of tailor-made coaching. Discover how it works with a step-by-step analysis of a successful coaching scenario and a look at four sets of employees in need of different types of coaching.

Watch Critical Business Skills for Success Season 1 Episode 43 Now

42
Winning with Teamwork
2015-04-08
You've known about teamwork since elementary school. Now, learn how to foster it in an organizational setting.

Watch Critical Business Skills for Success Season 1 Episode 42 Now

41
The Motivation-Performance Connection
2015-04-08
Motivation and performance improvement are two of the most researched subjects in the field of organizational behavior. Using an in-depth study of 60 high-performance organizations across a range of industries, discover what goes into a highly motivated organization and how the "performance equation" provides fascinating insights into improving workplace performance.

Watch Critical Business Skills for Success Season 1 Episode 41 Now

40
The Art of Effective Communications
2015-04-08
Cultivate stronger communication skills with this engaging lecture that covers three burning communication needs in an organization and introduces you to six critically important lessons every effective communicator should follow.

Watch Critical Business Skills for Success Season 1 Episode 40 Now

39
Emotional Intelligence in the Workplace
2015-04-08
What does it take to cultivate great working relationships? The answer: emotional intelligence. Learn how developing emotional intelligence can have a powerful impact on your ability to work well with others. Along the way, you'll learn about different types of workplace relationships, including strained working relationships and non-working relationships.

Watch Critical Business Skills for Success Season 1 Episode 39 Now

38
The Value of Great Leadership
2015-04-08
Professor Longenecker explains the most important things he's learned about leadership. Among these: the definition of effective leadership; the critical role of competency and character; and six leadership schools of thought.

Watch Critical Business Skills for Success Season 1 Episode 38 Now

37
Achieving Results in Your Organization
2015-04-08
Start taking control of your professional organizational behavior with this introductory lecture on how to achieve lasting results. You'll explore how to use the S.

Watch Critical Business Skills for Success Season 1 Episode 37 Now

36
How to Value a Company's Stock
2015-04-08
All investors should know how to make value-creating decisions. Round out your introduction to accounting and finance with a recap of the fundamental tools of the trade.

Watch Critical Business Skills for Success Season 1 Episode 36 Now

35
Weighing the Costs of Debt and Equity
2015-04-08
Explore the world of trade-offs and learn why issuing debt instead of equity can actually increase the value of a firm; why you should always consider the Weighted Average Cost of Capital of your investments; and how convertible bonds attempt to capture the best of both debt and equity.

Watch Critical Business Skills for Success Season 1 Episode 35 Now

34
Alternatives to Net Present Value
2015-04-08
What are some alternatives to evaluating investment opportunities beyond Net Present Value? Find out with this lecture on commonly used measures, including the Internal Rate of Return (the discount rate at which the Net Present Value equals zero); and the Equity Multiple (commonly used in venture capital investments).

Watch Critical Business Skills for Success Season 1 Episode 34 Now

33
How Investors Use Net Present Value
2015-04-08
What exactly do we mean by "value"? First, learn the true meaning of value and its overarching importance in finance.

Watch Critical Business Skills for Success Season 1 Episode 33 Now

32
The Trade-Off between Risk and Return
2015-04-08
In this lecture on the trade-off between risk and return, Professor Sussman introduces you to several important financial models businesses use every day. These include the Nobel Prize-winning Capital Asset Pricing Model, which is a means for formally unifying an asset's expected return and risk by studying asset fluctuations.

Watch Critical Business Skills for Success Season 1 Episode 32 Now

31
Understanding the Time Value of Money
2015-04-08
Begin your focus on finance with an insightful look at the time value of money. Along with basic concepts and terminology (including risk and present/future value), you'll learn about the five types of cash flows that should be in the business student's toolkit, including lump sums, annuities, and perpetuities.

Watch Critical Business Skills for Success Season 1 Episode 31 Now

30
Cost-Volume-Profit Analysis
2015-04-08
How does breakeven analysis, or cost-volume-profit analysis, work--and how do businesspeople make it work for them? As you'll discover in looking at both the basic breakeven model and some more advanced variations, cost-volume-profit analysis has far-reaching applications in everything from marketing hotel rooms to pricing concert tickets.

Watch Critical Business Skills for Success Season 1 Episode 30 Now

29
Common Size, Trend, and Ratio Analysis
2015-04-08
Common size analysis. Trend analysis. Ratio analysis. Three financial tools every seasoned businessperson should be able to use. First, learn how each of these tools is used. Then, get a closer look at five key categories of ratios to keep in mind, including liquidity ratios and market ratios.

Watch Critical Business Skills for Success Season 1 Episode 29 Now

28
How to Analyze a Cash Flow Statement
2015-04-08
What makes statements of cash flows the most important financial statements you'll encounter? Professor Sussman explains the differences between revenues, profits, and cash flows; discusses the three separate sections of a statement of cash flows; and uses two intriguing anecdotes to highlight why analyzing these statements is so important.

Watch Critical Business Skills for Success Season 1 Episode 28 Now

27
Why the Income Statement Matters
2015-04-08
Income statements are the statements most widely cited in popular business news. First, learn how income is measured under general accounting principles.

Watch Critical Business Skills for Success Season 1 Episode 27 Now

26
How to Interpret a Balance Sheet
2015-04-08
Using a balance sheet from Intel as your case study, survey the significance of specific items that typically appear on balance sheets, including current assets and intangible assets. Also learn how to read balance sheets for clues about an organization's financial stability, risk, and liquidity.

Watch Critical Business Skills for Success Season 1 Episode 26 Now

25
Accounting and Finance--Decision-Making Tools
2015-04-08
This introductory lecture unpacks some key concepts in accounting and finance; dispels some common myths about accounting; and gives you a helpful overview of three essential statements companies routinely prepare to communicate critical financial data to shareholders and owners.

Watch Critical Business Skills for Success Season 1 Episode 25 Now

24
Reducing Risk, Building Resilience
2015-04-08
Professor Goldsby introduces you to the hottest topic in modern business: risk management. How can you overcome perilous situations, or dampen their effects?

Watch Critical Business Skills for Success Season 1 Episode 24 Now

23
Leveraging Your Supply Chain
2015-04-08
Among the most pervasive developments in business organization over the past few decades is supply chain management. Learn how this discipline, a higher order of operations management, uses your network of suppliers and customers to achieve maximum effectiveness and help you better leverage your company's supply chain.

Watch Critical Business Skills for Success Season 1 Episode 23 Now

22
Keeping an Eye on Your Margins
2015-04-08
Obliterate the assumption that all business is good business. Instead, come up with more precise numbers that show how different customers affect your business by understanding the contribution margin.

Watch Critical Business Skills for Success Season 1 Episode 22 Now

21
Measuring Operational Performance
2015-04-08
Why is performance measurement so important to the health of an organization? How do the four dimensions of the "Balanced Scorecard" framework (financial performance, customer assessment, internal business process, and learning and growth) work independently and together?

Watch Critical Business Skills for Success Season 1 Episode 21 Now

20
Rethinking Your Business Processes
2015-04-08
Ways to improve business processes are indispensable to success. Gain simple tools and methods for improving the processes that matter to your organization.

Watch Critical Business Skills for Success Season 1 Episode 20 Now

19
The Long Reach of Logistics
2015-04-08
Logistics are responsible for ensuring that the right products are available in the right quantities at the right time to meet customer expectations. Professor Goldsby introduces you to three key aspects of logistics, including its role in providing "reach" and the movement, storage, and technology used to meet customer requirements.

Watch Critical Business Skills for Success Season 1 Episode 19 Now

18
Managing Supply and Suppliers
2015-04-08
Supply management is the one department that accounts for well over half of a company's total spend, and involves decisions that impact its long-term profitability. By examining fundamental questions about what to buy and how to select suppliers, you'll leverage effective supply management practices that can set you apart from the crowd.

Watch Critical Business Skills for Success Season 1 Episode 18 Now

17
Rightsizing Inventory
2015-04-08
Master the fundamentals of right-sizing your inventory through inventory management. Specifically, focus on four basic strategies used to maintain just the right amount of inventory.

Watch Critical Business Skills for Success Season 1 Episode 17 Now

16
Matching Supply and Demand
2015-04-08
Sales and operations (S&OP) planning integrates a company's sales forecasts with the operations plans from the purchasing, production, and logistics departments. Learn how qualitative and quantitative forecasts are used to gather and share information; how the principles of S&OP can help you better match your supply and demand; and more.

Watch Critical Business Skills for Success Season 1 Episode 16 Now

15
Refining Service Operations
2015-04-08
Turn now to service operations, the successful management of which takes into account the psychology of winning customers through great experiences. From the Service Quality Scale to the details of process improvement, find out how to seize the movement where services are increasingly dominating the 21st-century business landscape.

Watch Critical Business Skills for Success Season 1 Episode 15 Now

14
Leaner, Meaner Production
2015-04-08
Production operations are the greatest value-adding activity in all of business. Whether you're making the product yourself or through others, explore the decisions involved in successful production operations, and get a glimpse at developments to look for in the future, including 3-D printing and reshoring.

Watch Critical Business Skills for Success Season 1 Episode 14 Now

13
The Power of Superior Operations
2015-04-08
What exactly is operations management, and how can you make it work to your advantage? Turn your attention to operational capabilities: the composite of processes, people, and technology that helps you execute your strategy.

Watch Critical Business Skills for Success Season 1 Episode 13 Now

12
Launching a Lean Start-Up
2015-04-08
Professor Roberto concludes this course with a fascinating lecture on the challenges of launching your own business. You'll learn what makes entrepreneurship different from leading a complex, large organization; how the simple "marshmallow challenge" reveals different approaches to start-up strategies; and key questions any entrepreneur must answer before starting.

Watch Critical Business Skills for Success Season 1 Episode 12 Now

11
Mergers and Acquisitions--The Winner's Curse
2015-04-08
Mergers and acquisitions are part of daily life in the business world. Why do some bad deals get done, leaving the acquirer in a trouble spot?

Watch Critical Business Skills for Success Season 1 Episode 11 Now

10
Forward and Backward Integration
2015-04-08
Professor Roberto explains in more detail vertical integration and its two key directions: forward and backward. Does vertical integration make economic sense?

Watch Critical Business Skills for Success Season 1 Episode 10 Now

9
The Diversification Discount
2015-04-08
What happens when the whole is worth less than the proposed sum of the parts? You've got a diversification discount, common for many unrelated diversifiers in the United States, and one that has led to many corporate breakups.

Watch Critical Business Skills for Success Season 1 Episode 9 Now

8
Why Did Disney Buy Pixar?
2015-04-08
Turn now to corporate strategy, which involves determining where to compete, not how. Explore the corporate strategies of horizontal and vertical integration (and their two types) in the context of Disney's acquisition of Pixar animation studios.

Watch Critical Business Skills for Success Season 1 Episode 8 Now

7
Anticipating Your Rival's Response
2015-04-08
Get a stronger grip on competitive dynamics and the importance of understanding your competitor. Professor Roberto guides you through powerful lessons from three situations where new entrants did battle with incumbents: NutraSweet with Holland Sweetener Company; British Airways and Aer Lingus with Ryanair; and another perspective on Blockbuster versus Netflix.

Watch Critical Business Skills for Success Season 1 Episode 7 Now

6
When Netflix Met Blockbuster
2015-04-08
Netflix's ultimate domination of the video rental market is a classic example of disruptive innovation: a serious threat to traditional business--and often the hardest to respond to.

Watch Critical Business Skills for Success Season 1 Episode 6 Now

5
First Movers versus Fast Followers
2015-04-08
Discover the strengths--and drawbacks--of being a first mover who establishes a market position and fast followers, who can learn from first movers' mistakes. Along the way, you'll consider relevant examples from industries including video game systems and social media networks.

Watch Critical Business Skills for Success Season 1 Episode 5 Now

4
What Trader Joe's Doesn't Do
2015-04-08
Passionate customers, tremendous profits, happy employees--the Trader Joe's grocery chain is a powerful business success story. Discover how their secret for success lies in their use of trade-offs to make it hard for imitators and to mitigate the negative effects of the industry.

Watch Critical Business Skills for Success Season 1 Episode 4 Now

3
The Danger of Straddling
2015-04-08
Professor Roberto introduces you to the three paths that lead to competitive advantage and four basic competitive strategies. Then, using case studies including JC Penney, IBM, and Dell, he explains both the dangers of straddling between competitive positions.

Watch Critical Business Skills for Success Season 1 Episode 3 Now

2
How Apple Raises Competitive Barriers
2015-04-08
Five essential forces shape any business strategy, and together, they create a framework that can help you better make key strategic choices. Central to this discussion of these five strategic forces: Apple's meteoric rise to the top of the market.

Watch Critical Business Skills for Success Season 1 Episode 2 Now

1
Strategy is About Making Choices
What do we mean when we talk about business strategy? Start thinking more smartly about strategy with this introductory lecture that covers four key facts about competition and the two drivers of profitability: industry structure and competitive advantage.

Watch Critical Business Skills for Success Season 1 Episode 1 Now

Critical Business Skills for Success is an extensive and all-encompassing course offered by The Great Courses in 2015, targeting those keen on mastering the fundamental skills required for running a successful business or for climbing the corporate hierarchy. This comprehensive course combines both theory and practical application to deliver a rich academic curriculum that transcends traditional educational frameworks. Conceived as a response to the fast-paced and dynamic changes in the business world, this course is designed as a vitalizing learning experience that introduces learners to the core disciplines that influence business operations and decision-making processes alike. It identifies and demystifies the five essential drivers of business success: Strategy, Operations, Finance and Accounting, Organizational Behavior, and Marketing. Over the 60-lecture series, the course begins with a deep dive into 'Strategy,' which introduces the concept of strategic perspective, necessary for any business leader looking to navigate the complex and fluctuating landscape of modern commerce. It educates learners about competitive advantage and strategic positioning, helping them to develop robust methods of analyzing opportunities and capitalizing on them. The 'Operations' segment provides a close look at the intricate machinery that ensures the efficient functioning of all businesses. Here, participants learn about the critical role that product development, supply chain management, and logistics play in driving business success. The 'Finance and Accounting' section demystifies the often intimidating world of balance sheets, income statements, cash flow, and other integral parts of business finance. This module simplifies these concepts, enabling students to understand and utilize them effectively to make informed financial decisions. 'Organizational Behavior,' another critical segment in the course, gives an insight into what keeps an organization's heart beating - its people. This part of the course delves into the dynamics of teamwork, leadership, negotiations, and corporate culture. It provides a critical understanding of how efficient people management can lead to achieving strategic business objectives. Lastly, 'Marketing' focuses on creating value for customers to capture value from customers in return — the essence of every successful business. The course dissects marketing techniques, exploring subjects such as brand management, segmentation, consumer behavior, product innovation, and goes into the nitty-gritty of crafting a persuasive marketing strategy. Throughout Critical Business Skills for Success, you learn from highly accomplished professors from some of the most prestigious educational institutes, such as Cornel University, McCombs School of Business at The University of Texas at Austin, Emory University, and the University of Virginia Darden School of Business. Each professor delivers their module with enthusiasm, distilling complex concepts into digestible insights that can be applied in the real-world business environment. The course's pedagogical approach is designed to liberate the learners from stale, monotonous lecture-hall instruction, favoring an engaging, interactive methodology instead. Combining vivid lecture presentations with real-life case studies and interactive sessions, this course ensures an immersive, practical learning experience helping learners relate theory with actual business scenarios. Whether you're an aspiring entrepreneur, a business professional looking to upscale your skills, or someone who's just interested in understanding how successful businesses function, Critical Business Skills for Success is an essential learning resource. The breadth and depth of subjects covered provide novel insights into different domains of the business world, making this course a truly enlightening journey that offers a robust framework for decision-making and strategic thinking in business. The course, Critical Business Skills for Success, is more than an academic endeavor; it's an investment in one's professional growth. As a student, you'll accrue knowledge and skills that not only enrich your personal understanding of the business mechanics but also equip you to tackle practical business challenges effectively. This robust training can be instrumental in transforming you into a dynamic and strategic business leader of tomorrow.

Critical Business Skills for Success is a series categorized as a canceled/ended. Spanning 1 seasons with a total of 60 episodes, the show debuted on 2015. The series has earned a no reviews from both critics and viewers. The IMDb score stands at undefined.

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