NowThisNews

NowThisNews, launched in 2012, is an innovative foray into the realm of digital news media with a crystallized focus on delivering the most compelling and crucial stories from around the globe to its viewers. It is more than just a TV show - it's an evolving, dynamic platform that revolutionized the way news is produced, received, and engaged with in the modern era.

The platform’s content focuses solely on video-based material, leaving behind the traditional text-and-image format of digital news outlets. This revolutionary approach takes advantage of the increasing popularity and ubiquity of smartphones and social media. Conceived to meet the fast-paced, ever-connected lifestyles in an increasingly digital world, the show curates both original and aggregated video content made directly for digital, social, and mobile audiences.

The look and feel of NowThisNews are designed to be easily accessible, visually engaging, and responsive across various devices. The platform strives for simplicity and speed, with videos typically under one minute to cater to the fleeting attention spans of internet users. It provides everything from breaking news, entertainment, politics, sports, to technology and special interest stories and makes information consumable at any place, any time, in a quick, efficient, and versatile manner.

A key distinctive feature of NowThisNews is that it is designed for a generation that consumes news in a significantly different way from its predecessors. The creators understand that the younger demographic may not necessarily tune into traditional newscasts or even consume news on a television set. From this understanding, NowThisNews has created a model that meets them where they are, harnessing the power of social media platforms to do so. Therefore, it skillfully incorporates elements like hashtags, emojis, powerful visuals, and catchy headlines, which resonate with the younger audience.

Format-wise, you won't find long-form narratives in NowThisNews. Instead, they dish out a plethora of short, visually stimulating clips varying in tone from the hard-hitting to light-hearted. Content variety is an inherent factor of their success. Important global issues are presented alongside more offbeat pieces, keeping audiences informed and entertained.

The platform employs a team of passionate video journalists and graphics artists to generate its unique content, ensuring that each piece is grounded in journalism's principles while remaining aesthetically pleasing. Their reporters and journalists contribute to the platform from worldwide locations, providing diverse perspectives and engaging content that caters to a wide demographic.

Despite being a web-based platform, it is reminiscent of a traditional newsroom. It operates round the clock, keeping its audience updated on the newest developments as they happen. In its brief existence, NowThisNews has managed to carve out a niche in the ever-competitive field of digital news platforms.

In showcasing the most impactful stories from around the globe, NowThisNews does not shy away from highlighting challenging issues such as racial inequality, climate change, and political controversies. It has become a platform for underserved voices and stories often marginalized or overlooked by mainstream media.

The ethos of NowTheseNews emphasizes the power of storytelling, the significance of staying informed about global events, and the necessity for quick, digestible information in today’s digital age. It targets the 'always online' generation and addresses their consumption habits directly, providing the news in the form that fits into their lifestyle. The show has also taken pains to be politically non-partisan, aiming to report the news accurately, professionally, and without bias.

Since its launch, NowThisNews has demonstrated an intuitive understanding of fast-changing patterns of media consumption and technology use, positioning itself as a pioneer of online news videos. With its unique approach to content delivery, digital design, social media utilization, and deep understanding of its audience, it continues to build a strong following among its target demographic, proving the durability and relevance of its innovative model.

In a nutshell, NowThisNews is not only a program – it's a powerful vehicle for digital information, a fresh perspective on news, and a new take on storytelling. The show offers a fresh, energetic take on news reporting that lends itself perfectly to digital age's fast-paced, interconnected world. It is an excellent choice for anyone looking for a rapid, seamlessly engaging, and visually impressive digest of worldwide happenings. The show really answers the question, what does news watching look like in the 21st century?