Bloomberg West

Bloomberg West, also known as 'Bloomberg Technology' from 2016 onwards, is a technology-driven news show produced by Bloomberg. The show, as of 2015, was a one-hour weekday program dedicated to engaging viewers with the latest technological advancements, companies, and key individuals shaping the future of technology.

The show is set in Silicon Valley, the global tech hub that houses the headquarters of some of the world's largest tech organizations and major high-tech corporations, including Google, Apple, and Facebook. The location places the show at the heart of tech developments, ensuring that viewers are always privy to current trends and breaking news.

The program primarily targets business-minded viewers interested in the intersection of business and technology, or those looking at technology from an investment perspective. Bloomberg West serves as a valuable platform to gain insights into market trends, tech company stocks, new product releases, and strategies of tech giants and innovative start-ups alike.

The show's structure traditionally includes interviews with entrepreneurs, tech visionaries, and executives from the industry's most respected organizations. These in-depth and engaging conversations dive deep into the strategies these leaders are implementing, how they view current tech trends, and what they envision for the future. This prospect provides a unique opportunity for viewers to understand the motivations and workings of major tech players.

In addition to this entrepreneur and executive-focused content, Bloomberg West also serves up a blend of news regarding software, hardware, and network advancements, alongside discussions about tech policy matters and the impact of technology on different global markets and industries.

Emerging technology is another critical element covered by Bloomberg West, right from cloud computing and big data to artificial intelligence and robotics. Moreover, cybersecurity, a growing concern for businesses around the world, is also regularly addressed on the show.

Being a product of Bloomberg, a global business and financial information powerhouse, Bloomberg West boasts a high degree of credibility. The highly skilled anchors and correspondents, many with deep tech backgrounds themselves, present complex news pieces and interviews with simplicity and flair. Their personality and expertise significantly add to the show's appeal.

In 2015, Bloomberg West was anchored by Emily Chang. Chang is a seasoned journalist and award-winning host whose extensive reporting experience spans Silicon Valley, China, and throughout the US. With her deep knowledge of technology trends and proficient interviewing capacity, she brought a remarkable dynamism to the show.

Bloomberg West's format is a blend of live broadcasting and pre-recorded segments. The show often incorporated live broadcasts from tech conferences or company press events, linking viewers directly to the heart of the action. Intermittently, pre-recorded interviews or tool demonstrations are included, giving the audience a balanced mix of current and insightful content.

Apart from these engaging conversations and live news updates, Bloomberg West goes beyond by providing reviews, analyses, and forecasts related to numerous technology-relate fields. These deep dives into topics could range from the impact of an Apple product launch on its stock market performance to analysing the future potential of a promising start-up.

While the program predominantly focused on the U.S., it made efforts to globally contextualize stories and developments, often involving overseas correspondents for coverage of international tech news. The show recognized that technology, and its business implications, were increasingly borderless.

In essence, Bloomberg West provided a thoughtful, comprehensive, and timely overview of the tech sector, providing audiences with a strategic understanding of the industry dynamics that can be utilized for business decision making, investing or simply to satiate curiosity about the technology sector.

In summary, Bloomberg West, in 2015, was a definitive go-to platform that offered viewers a focused lens into the rapidly evolving world of technology. By covering everything from high-profile tech companies and start-ups to the latest trends and major industry shifts, the show kept its finger firmly on the pulse of everything tech-related in Silicon Valley and beyond.