Super Size Me 2: Holy Chicken!

Super Size Me 2: Holy Chicken! is a 2017 American documentary film directed by, co-written by and starring Morgan Spurlock. It is a follow-up to Spurlock's 2004 film Super Size Me, which explored the health consequences of fast food diets. However, in this film, Spurlock explores the fast food industry through a different lens - by opening his own fast food restaurant.

The film begins with Spurlock discussing the controversy surrounding his first film, where he famously ate nothing but McDonald's for a month and documented the negative effects on his health. He then introduces the concept for his new fast food restaurant, Holy Chicken!, which will focus on providing customers with healthier, more ethical fast food options.

Spurlock spends the majority of the film planning and opening the restaurant, including developing menu items and finding suppliers who meet his strict ethical standards. Along the way, he talks with experts in the food industry, including farmers, chefs, and marketing specialists, to get a better understanding of the challenges and controversies within the fast food industry.

One of the most interesting aspects of the film is the way that Spurlock exposes the manipulative marketing tactics used by fast food companies. He conducts his own marketing experiments, such as creating a fake brand of chicken and launching a social media campaign to see how many people would blindly believe in the product without questioning its legitimacy.

Throughout the film, Spurlock is honest about the difficulties of running a restaurant, especially one that is so focused on ethical and healthy options. He talks about the high cost of sourcing high-quality ingredients and the challenges of competing with established fast food giants.

In the end, Spurlock's restaurant opens to mixed reviews. Some customers appreciate the healthier options and transparent sourcing, while others are disappointed that Holy Chicken! doesn't offer the same type of indulgent fast food options that they crave.

Overall, Super Size Me 2: Holy Chicken! is a thought-provoking and entertaining exploration of the fast food industry. Spurlock's personal journey of opening a restaurant provides a unique perspective on the challenges and controversies within the industry, while also offering hope for consumers who are looking for healthier and more ethical fast food options.