OK, we’re going to tell you the punchline right away. Run, don’t walk, to get your iPad 3G before the end of the weekend. If want to stream video while on-the-go from sources like Netflix or the ABC Player, or any of the hundreds of sources like them coming down the pike, you will quickly regret not having an unlimited data plan unless you are constantly connected to wi-fi.
iPhone and iPad owners cringed after hearing about the new data plans AT&T will be rolling out next week. While current data plan subscribers can breathe a sigh of relief – you’ll be able to keep your unlimited plans (at least for now, there’s some speculation they will go away too) or downgrade to one of the two new limited data plans – new subscribers looking to go unlimited will be SOL.
If you’re considering buying a 3G iPad, iPhone or downgrading your unlimited plan to a new option to save money, you may have some questions about what the new data plans will get you. Specifically, you’re probably wondering just how much video you can stream under the new plans – particularly on your shiny new iPad, which has proven to be so great for watching streaming video. So, the Clicker team has deciphered what this means for your on-the-go streaming video habit, one of the most data-intensive mobile experiences.
First, a quick review of AT&T’s new plans:
– Current Plan: $30 a month gets you unlimited data usage (which current AT&T customers can keep)
– New DataPlus Plan: $15 a month gets you 200 megabytes of data. Go over and pay another $15 for 200 more MBs. (AT&T says that 65 percent of current AT&T smartphone customers use less than 200 MB of data per month on average.)
– New DataPro Plan: $25 a month gets you 2 gigabytes of data. Go over and pay an additional $10 for 1 GB. (AT&T says that 98 percent of current AT&T smartphone customers use less than 2 GB of data a month on average – but they didn’t specify the impact for iPhone/iPad users, did they? We’d love to know THAT number!) This is also the only plan available to new iPad 3G subscribers starting June 7, though current iPad customers can keep the $29.99 per month unlimited plan.
So what does 200MB or 2GB get you exactly? AT&T’s created a ‘simple’ data grid, and also a data calculator, so you can guesstimate what your usage is like. According to AT&T, here’s what each plan will generally get you:
– The 200MB plan: Sending/receiving 1,000 one-page text emails and 150 one-page emails with an attachment, viewing 400 Web pages, uploading/downloading 50 photos to social media sites, and (only) 20 minutes of standard-quality video watching (read: streaming a basic, low-quality YouTube clip) a month
– The 2GB plan: Sending/receiving 10,000 one-page text emails and 1,500 one-page emails with an attachment, viewing 4,000 Web pages, uploading/downloading 500 photos to social media sites, and (only) 200 minutes of standard-quality video watching a month
But it’s not that cut and dry, especially when it comes to video. The bandwidth expended to watch videos from YouTube, NBC, Netflix, ABC, and others can vary wildly. The death of unlimited may be worst for iPad users – the ABC iPad app alone was downloaded 205,000 times in its first 10 days, with users watching over 650,000 television episodes*.
To find out what you could really watch on the new plans, we ran some tests on an iPad 3G. Here’s what we found:
YouTube: When we watched a 2-minute YouTube video, 2MB was used; so if 2GB is 2048MB, one could theoretically watch 17 hours of programming on YouTube before using up all your bandwidth for the month. This assumes you do NOTHING else on your iPad that eats up bandwidth.
Netflix: When we watched an episode of Netflix (Arrested Development) running 21:54, 55MB of bandwidth was used; so, let’s say 22min is 55MB, then Netflix consumes 2.5MB for every minute of streaming video watched. Therefore:
– A half hour TV show (~22min.) on Netflix would consume 55MB of data
— An hour-long TV show (~43min.) on Netflix would consume 110MB of data
— An hour-long movie on Netflix would consume 150MB of data
— An hour and a half movie on Netflix would consume 225MB of data
— A two-hour movie on Netflix would consume 300MB of data
** In total, you could watch 13.65 hours of programming on Netflix before using up all your bandwidth. This assumes you do nothing else on your iPad that month to eat up your bandwidth. (And remember: the average American watches over 150 hours of television per month alone.)
ABC App: We watched an episode of Better Off Ted, running 25:41 with ads used 97MB. For simplicity’s sake, let’s average it out to 26min and 100MB. That’s ~4MB/minute.
– A half hour TV Show on ABC streaming would consume an estimated 100MB
– An hour-long TV Show on ABC streaming would consume an estimated 200MB
** In total, you could watch 10.24 hours of programming on ABC Streaming App before using up all your bandwidth. Again, this assumes you do nothing else on your iPad that month.
The new tethering option available for DataPro subscribers (at an additional $20 a month) could push your mobile data usage further above and beyond 2GB – especially if you’re downloading or streaming a lot of video on your laptop. For example, if you download one episode of Mad Men (47min 41sec) from iTunes you’ll be using up 554MB for the standard video and a whopping 1.51GB for the episode in HD. That’s practically your whole data allotment. So, potential tetherers beware: keep an eye on your downloads. (We’ll also leave for a later date the issue of why you should be charged a flat fee for tethering privileges when you’re now being charged metered rates for bandwidth.)
Morals of the story:
1. If you don’t have the unlimited plan, get it before June 7. Run don’t walk! (And yes, from experience, the 3G iPad is completely the right call. It’s awesomely convenient.)
2. If you don’t get the unlimited plan, and plan to stream via apps on your iPad, go WiFi as much as possible. Otherwise it’s going to cost you.
Comments (24)
wow, thanks for this entry! i was wondering myself how much of the data plan would be used to do certain things, so i’m really glad that you broke it down this way. i’m still only on an iphone, but i have to admit i hope they don’t do away with the grandfathered unlimited plans even for us. i like to know i can use my device for as long and as often as i want to in a month.
sounds like a 3G ipad wouldn’t really be worth it if you plan on streaming video unless you plan to use wifi a lot. which isn’t totally helpful if you’re in an airport or a hotel without free wifi access! & that’s where i’d see myself wanting to stream video the most!
You’ve just convinced me not to buy an iPhone come September when my current plan is up. I’m a heavy video-watcher and if these numbers are even remotely accurate, it won’t be worth it for me. I’ll probably be sticking with Verizon now, possibly setting my sights set on an EVO if I do end up changing plans. Thank you. Very helpful.
Dante Reply:
June 4th, 2010 at 4:35 pm
These are data plans for the Pad, not the phone.
Iria Reply:
June 5th, 2010 at 5:47 am
Wrong. The plans are actually SMARTPHONE plans BUT AT&T said they apply to the iPad AS WELL.
Paul Reply:
June 5th, 2010 at 10:30 am
Those are AT&T’s data plans for any mobile device, iPad, iPhone, or any other smartphone or tablet (including BlackBerry, Android, and dumber “feature” phones).
Rob Reply:
June 5th, 2010 at 1:41 pm
Verizon has capped monthly data plans too. I don’t see why that would be a factor in staying off AT&T (though there are certainly plenty of other reasons ; )
mark Reply:
June 6th, 2010 at 10:35 pm
Veizon’s unlimited is not capped for smartphones, the only things capped are laptop cards. This isn’t to say it won’t happen in the future, but as of today it has not.
The Netflix app was one of the biggest draws of the iPad for me. I can’t believe it’s limited to 13 hours of programming for the month.
tarun Reply:
June 4th, 2010 at 9:16 pm
Riley,
Its 13 hours of TV programming over 3G (read: when you are out of home and office). When you are on Wi-Fi (true for most homes and offices), you can stream all you want.
Chad Reply:
June 8th, 2010 at 2:03 am
When your at home you would just use your laptop or tv. It makes no sense to sit on your ipad in an office or living room to watch netflix. Terrible deal for ipad users.
Another option would be to get the wifi iPad and jailbreak the iPhone and install MyWi. Instead of paying the $130 charge for the 3G model buy a Mophie Juice Pack for the iPhone and you’ll save $30.
The advantages are:
-more battery life for your iPhone with Juice Pack
-you’ll be paying $10 per 1GB instead of a flat $25/month fee whether you use the 2GB or not.
-you’ll be saving an extra $5 per month
Glad I got grandfathered in to the unlimited plan. I was considering dropping to the lower level to save a few bucks a month, but as this shows, 2 gigs doesn’t go far. I’m guessing most iPad users will be mostly using it within a wifi signal, but it’s still a shame to have the 3g limit set so low.
I just downloaded the FLV file for the first video (http://www.youtube.com/watch?v=YtGSXMuWMR4&feature=player_embedded), it takes 4.7 MB, so the bandwidth consumption will be greater, more like the one you pointed in the Netflix case with “Arrested Development”.
I find the new limits too low for my needs, so I agree with you, run to get the unlimited plan before it is gone.
Nice article. BTW I don’t believe the positive spin AT&T is putting on the new limits I believe most people will easily surpass the 200 MB limit.
Oscar Reply:
June 4th, 2010 at 3:53 pm
Agreed. If anything, people will be blindsided once iPhone OS 4.0 is out, and people are doing location, VoIP, and streaming music in the background. Everyone who uses less than 200mb now will be using a lot more data once these new features are enabled.
seriously? who streams a full movie over 3G? AT most I might use my 3G for email and texting and an occasional web page. I preload any videos I want to watch while hanging out at the dentist or whatever and I the only real streaming I do while on a WiFi connection.
can no one plan ahead?
Kevin Elliott Reply:
June 5th, 2010 at 1:04 am
While that is remarkable that you plan ahead, this defeats the whole purpose of 3G, 4G and the progression of technology and the Internet. We are willing to pay $30 a month so we can watch video streams wherever and whenever we are. Being tethered to your home internet connection to get some video is quite unnecessary.
Having used wireless laptop cards and phones for years, I am quite the power user for using my 3G as a regular net connection, and not treating it like it’s just for email and occasional web. Come on, really? You bought this iPad 3G so you could check email and occasionally view a website?
msmith Reply:
June 7th, 2010 at 5:57 am
This is a ridiculous comment. I have no problem with you wanted to be a data hog but YOU SHOULD PAY FOR IT. What you want is for users that use around that much (2gb) to subsidize an a-hole like you who hogs the bandwith. Guess what, you will now be paying what you should be paying and will be crying all the time. The truth is these grandfathered plans will be gone in a year so get ready to spend some money.
Kevin Elliott Reply:
June 7th, 2010 at 1:53 pm
You’ve got quite a mouth on you. This is what the Internet has become… people who can’t have intelligent conversations, and so their rebuttals or comments to people are personal attacks and general rudeness.
If you were trying to make a point to me, you’ve lost, because you couldn’t even say it in a respectful but intelligent way.
My response to you though:
1) I’m not a bandwidth hog. In fact, I use under 1GB per month on my iPad 3G since I tend to use Wifi almost 50% of the time.
2) I’m under 400MB per month on my iPhone 3GS.
I’m not the “a-hole … who hogs the bandwidth” — You made an extreme assumption, and you didn’t even attempt to ask what I use.
Furthermore, you missed the whole point of my comment. This is not 1985. We shouldn’t be metered by megabytes for crying out loud. These companies are posting record profits (you have looked at their filings right?) but they complain about how they can’t afford to continue increasing the overall capacities.
I suggest you tone your presence down. It’s so easy for you to hide anonymously and treat people poorly.
Very helpful analysis. After reading this, I think I’ll keep using my smart-phone as a wifi hotspot for my non-3G iPad. Thanks!
The new plans suck, and show how stuck in the past AT&T is. 2GB is insulting. Even fake unlimited is 5GB. I am grandfathered for 1 year on iPhone and 2 on iPad, but this is going to wreck the community. All this time, we’ve been paying almost $100 per month each and getting very limited unlimited data and we were told they’re fixing it but now that it is getting better they are essentially cutting us off. At 2GB, you don’t get into streaming audio or video, those services are going to suffer.
2GB is 2000MB, by the way, not 2048MB. Since 2003 or so the data measurements are all base 10, when they were made part of SI.
The iPad is the wrong way. I know they are going for a ‘book’ shape with it, since it is an eReader basically… but anyone who has a visual, conceptual mentality knows it works better at a 90 degree angle.
I’ll take a laptop over that neck and shoulder problem piece of shit, any day.
It must be designed for Americans so they can get sore and pay the HMO.
Rob Reply:
June 5th, 2010 at 1:49 pm
I just took my iPad on a cross-country flight, and it was far easier on my neck and shoulders for watching movies than cramming my 17″ notebook on the seat tray.
Also, something something America something.
All of you saying you might dump the iPhone to go to some other carrier may be running on borrowed time…the other carriers have also hinted or suggested they were going to a similar scheme in the future. They all have us by the short hairs on this.
I think it’s going to get worse before it gets better…for everyone.
If I buy over the weekend and sign up for the $15 data plan, which I had planned all along, will I be able to get the old plan and stick with it or will I be stuck with the lower data plan either way? There’s been no talk on whether the old $15 plan will be grandfathered.
Thanks!!!
I bet 90% of people complaining don’t know that data usage only counts if it’s over the 3G network. So if you use wifi, it won’t count against you.
So many people over reacting. There’s wifi all over the place. I suggest all current iPhone and iPad users check their data usage from previous months to actually see how much they use per month. I only use on average 400mb a month. There’s wifi hotspots all around. Use them.
Does anyone think that new iPhone could be a mobile hotspot too? The more I read about sprints evo the more I’m interested. I’ve been a loyal iPhone user and have been ip this pointvdefending it’s weaknesses to anyone who questions it- but why are we using a product that isn’t updated often but every 6 months- at the year point we end up buying a new phone anyhow- we’re limited by crappy 3g service (given that there are so many of us- any cell service would prob suck) but now were supposed to relent to limits ( when others have limits more than double at&ts… Sprint is 5gb 3g unlimited 4g)??
I’m thinking the name and quality of the phone is really being caught up with by other manufacturers. Now iPhone is playing major catchup and it’s really fighting an uphill battle- the new phone will probably be the largest in gb space but it’s camera is only adequate- other phones have the dual cameras, dual mics- the evo even cones with mini HD outputs!
Anyhow my original statement was the hotspot part- pay the same price as iPhone and plan… But you get the top quality android phone (yes better than nexus one)- with 4g data rate AND it’s a HOTSPOT! So that makes your ipad capable of 4g downloads! The data plan is unlimited 4g and 5gb 3g all for the same price were paying for our iPhones but then you’d save the dough you’re talking about for 3g service on ipad- or for that matter the extra cost of the ipad itself!
( plz excuse misspellings- I’m tying on my iPhone and not spell checking)
Andrew: Point taken. In theory, your answer is the voice of reason.
However: I took my WiFi-only iPad with me on a recent trip to San Francisco,
and it wouldn’t connect to 90% of the open hotspots that I came across.
Even the AT&T hotspots at Starbucks avd various other locations were
extremely hit-or-miss (I’d guesstimate 70% ‘miss’). It was an extremely
frustrating experience. I had planned to eventually pick up a 3G iPad, but
I don’t have the free cash for it at the moment. So I basically have this
“magical” new device that works great at home and at the office but
pisses me off 82% of the time anywhere else when I try to use it for anything requiring an Internet connection.
Andrew: I’d thank you for being the voice of reason. However, there’s been a lot of talk about the iPad potentially replacing notebooks and netbooks for road warriors, and I’d like to share my experience.
I took my WiFi-only iPad on a recent trip to San Francisco, and despite the WiFi being “all over the place”, 90+% access points I encountered were not open. Of the ones that were open, the iPad refused to connect to about 80%. And even at AT&T hotspots at Starbucks and various other locations my success rate for getting online was abysmally low. I’d guesstimate around 20%.
I had planned to purchase a 3G iPad, but don’t have the free cash to do so before tomorrow. So I’m stuck with a device that is a great book reader, and will do all the video stuff while I’m at home or at the office (it works very well both places), but am quite unhappy about what AT&T has done here.
There seems to be some confusion about what “unlimited” means on the “old” data plans, it means 5GB. Read the contract, if you go over 5GB you pay overages. I can’t believe how many people have forgotten the “what does ‘unlimited’ mean” blowup of 2-3 years ago.
All that sticking with the old plan does is get you 5GB for $30/mo. Stop telling people it means no limits or they’ll come looking for you when they get their first $2000 bill
blaher Reply:
June 6th, 2010 at 11:12 pm
Absolutely untrue. I frequently go over 12GB PER MONTH on my jailbroken iPhone.
I’ve done so for atleast 8 months, and AT&T has never said a word.
mcg Reply:
June 7th, 2010 at 7:34 am
Nope. There is no 5GB limit in the contract I signed. I’m looking at it right now.
mcg Reply:
June 7th, 2010 at 7:36 am
I’ve got my contract right here. No 5GB cap.
Roger Reply:
June 8th, 2010 at 1:53 pm
Yeah, they’re right. The iPhone is the only device on AT&T’s network that is allowed true unlimited data.
I can’t believe Steve Jobs continues to negotiate an exclusive with AT&T. The network can’t handle the volume, plain and simple. Why not enable the other networks to get in on the game and distribute the volume more evenly?
All in all, the “positive” spin AT&T is putting on this is laughable at best. Of course they’re not looking out for their consumer – since when is it in a company’s best interest to charge customers less and save them money for the same services? It’s transparently obvious that they are preparing for the new iPhone/iPad/etc and ways to make MORE money off each consumer. Not less. As if the ~$100+ each pays a month is not enough.
On another note, I’d like to know whether or not customers will be able to “rollover” unused data – similar to what is currently done with minutes?
I know there are some true power-users out there that are going to get knocked on their can with this new plan. But most people simply aren’t. Most people are well under 2GB/month. Most people do the bulk of their large downloading over WiFi. Heck, I thought I was a heavy 3G iPhone user but I’m well under 2GB. I underestimated how much I offload to WiFi.
AT&T is frankly not going to cry too many tears if a few power users ditch their iPhones or iPad data services for a Sprint EVO with 4G unlimited. This is a volume play: they want a lot more smartphone contracts. To do that, they’ve dropped the price of data for 98% of their smartphone customers, and yes, a vast majority of their iPhone customers. The majority will save $15/month. The only fiscally sensible reason to do that is because they expect to entice a lot more users with this plan. And frankly, those of us who piddle around on tech blogs aren’t their target here.
That is not say it’s all roses, though. I for one find the $20 charge for tethering to be ridiculous, *particularly* because it doesn’t come with any extra data. And don’t get me started on their text messaging fees.
I think some serious things are being overlooked in this article. If anyone already owns an iPhone, then the 3G iPad is definitely NOT the way to go. Further, there is no need to rush to get one…
Simply jailbreak your phone, tether for free, and don’t worry about the data usage because it will be unlimited*
*unlimited in that AT&T will flag you if you’re over 5 GB a month but that’s a far better option then paying $10 for every 1 GB, or worse, $15 for every 200 MB.
Roger Reply:
June 8th, 2010 at 1:56 pm
They won’t flag you. The iPhone has unlimited data, prior to June 7th at least. It is the only device on AT&T’s network to have unlimited data.
Sharon Byers Reply:
June 16th, 2010 at 11:55 am
I have a Blackberry with unlimited from ATT. I’m anticipating a nomadic lifestyle when I retire so I won’t have a landlocked PC to transfer from. Can you explain how to jailbreak my phone to use it with an iPad?
I’m waiting for competition for the iPad to come out later this year before making a tablet decision. I want an e-Ink switchable screen (Pixel Qi), but I also want computer apps like word processing and spreadsheets.
I’d really like a DVD drive also, but that doesn’t sound likely. If I had that though, I could rent movies from those ubiquitous redbox and blockbuster kiosks for a buck as I travel.
Really enjoyed reading the comparisons between the different applications and how much data they will actually consume.
We’ve created an infograph to go along with your article.
http://www.whattheflux.com/technology/how-atts-new-data-plans-will-screw-you
Can someone tell me how much streaming video from my IP Security camera (Trendnet 422W) I can get on 2gb? How long can I view my camera over 3G coverage before I break the 2gb limit?
Thanks for your great info here…some of us don’t have the brain power to figure this out…just the brain power to google the question:)
Cell Girl Reply:
July 24th, 2010 at 1:30 pm
NOT A LOT. I work for Verizon and I can tell you that the last customer I saw that tried to stream his security camera from his bar to his lap top over an aircard (uses the same 3G services) ended up with a bill in the thousands. Don’t do it.
I find it incredible that AT&T actually says that most people use less that 200mb. And that 98% use less than 2gb. This tells me one of two things. Either the the customers who come in here aren’t exagerating when they say that they HAVE to use Wi-Fi most of the time because they can’t get on 3G (in which case, WHAT A WASTE OF MONEY!) or, they’re lying through their damn teeth.
I use 3-4gb every month and working here I see what other people use as well. I stream podcasts on Google voice (which I think iPhone can’t do anyway?) check my facebook, use the internet, get my emails, occasional You Tube, nothing extreme. I also never use my wifi because I don’t need to. The wifi isn’t any faster than the 3G on Android.
Sounds to me like At&t is just trying to sugercoat. They’re trying to turn what is ACTUALLY A NEGATIVE (that you have to have access to WiFi for your $600 phone to be worth jack) into a positive (you’ll save money now because you can’t use the phone that much anyway.)
Wow At&t… making my job easier every day.
Thanks for the great info but I am currently using an iPhone. Hoping to wait until iPad goes down in price before getting it. I also have iPod which I use WiFi for internet whenever possible.
Great Information! I talked to AT&T today about issues with bandwidth and my wireless card. Their bandwidth usage estimates sounded unreasonable. They made it sound like I could only watch like 30 YouTube videos per month with my 5GB limit.
Thanks for the info, because your estimates sound about right
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