NBC News NOW

NBC News NOW is a news streaming service offered by NBC, which launched in June 2019. This digital platform signifies NBC's effort to stake a claim in the crowded news and entertainment streaming space, aiming to deliver breaking news and feature stories to a broader audience. The show is one of the first products from NBC News' expansive digital team. The service broadens the reach of NBC News, leveraging their vast news resources, and aligning with the company's goal of offering top-tier journalism, which has always been a hallmark of NBC News. Designed to cater to the increasing audience that relies on digital platforms for their news, NBC News NOW offers live streaming coverage, showcasing the network's journalism strength through talented anchors, correspondents, and reporters. This revolutionary show comes with a fresh format that aims to innovate in the digital space, sparking robust news content to viewers who crave for comprehensive news updates to stay well informed on national and international affairs. For those not tuned into traditional network television, NBC News NOW represents accessibility. The program can be streamed through various platforms, making it available to viewers on their mobile devices, computers, TVs via cable authentication, or though the NBC News mobile app and OTT platforms. At launch, NBC News NOW started with eight hours of continuous programming from 3 p.m. to 11 p.m. ET on weekdays. But the specialty of NBC News NOW is it does not merely regurgitate the television content for online viewers. It contains a mix of live video, current news articles and features, and segments pulled from NBC News archives, as well as standalone digital programming. The news streaming service aims to fill in the gaps between the on-the-hour traditional news programs, serving as an excellent source of information during non-peak hours. The content is comprehensive, covering a broad array of topics such as politics, business, health, science, technology, travel, and plenty more to engage and inform viewers. It ensures that real-time news coverage about pressing issues in the U.S. and around the world is delivered to your screens. Viewers can expect deeply reported stories and a dedicated focus on holding power to account. NBC News NOW is also dynamically packaged, with the news feed experience featuring a playlist function so that viewers can personalize their news viewing. The service produces a variety of digital original video series and documentary specials, which complements the regular news stream. Viewers can also see analysis from NBC News' and MSNBC's roster of trusted anchors and reporters. NBC News NOW has a powerful team of news presenters, including Alison Morris, who primarily anchors the coverage. She is joined by a diverse cast of reporters, correspondors, and experts, who bring in rich journalistic experience across reporting beats to enrich and diversify the news content. Presenters often interact with the audience, detailing the report, and navigating them through the complex world of headlines. NBC News NOW is designed to provide the immediacy and interactivity that viewers demand in the digital age. It offers a new way to experience NBC News, with a modern look and a host of multimedia elements, like graphics and footage, that make complex stories easier and more engaging. In conclusion, NBC News NOW has emerged as an engaging platform that fills a need for up-to-the-minute news and feature-length storytelling. By combining the best elements of broadcast news with the advantages of digital delivery, NBC News NOW speaks to viewers in a way that aligns with the evolving habits of digital news consumption. It provides current, relevant, and interactive content in an easily-digestible manner, making it a compelling choice for contemporary news consumers.