El Negocio

El Negocio is a bold, thought-provoking and smartly crafted Brazilian television series that aired on HBO Latin America from 2013 to 2018. The provocative drama explores the high-end escort business in São Paulo, Brazil, with a fresh perspective that redefines the notion of 'sex work' and delves deep into the emotions, experiences, and driving forces behind the characters involved. The show revolves around the lives of three ambitious women, namely Karin, Luna and Magali who come from diverse backgrounds with different stories but share a common profession of being elite escorts. They cleverly choose to apply modern business management strategies to leverage their work. The trio aim not simply to sell their physical attributes but to market the illusion of companionship, love, and romance to their affluent clients, thereby offering a premium and more personalized service. Their unique approach towards the world’s oldest profession carves a niche, separates them from the competition and changes their lives dramatically. Karin, played by Rafaela Mandelli, is an astute and shrewd woman who turns her career as a luxury prostitute into a profitable enterprise. Luna, enacted by Juliana Schalch, is a former model with exquisite beauty and an enchanting persona while Magali (Michelle Batista) is an educated and intelligent woman who provides an intellectual connection to her clients. El Negocio is one-of-a-kind, not just because of its theme but also for its ingenious scripting, superb acting, and intense narrative that connect the local Brazilian culture with universal human experiences. The show opens channels of conversations around gender roles, societal norms, power dynamics, commodification, and most importantly, the concept of 'modern love.' The journey of the three protagonists is not just about the exploration of their profession but also about personal growth, self-empowerment, handling stigma and challenging prejudices attached to their work. At the heart of the series lies the personal and emotional bond the three women share, their camaraderie being their biggest strength in their entrepreneurial journey. Through meticulously designed characters and well-nuanced performances, the show brings to life a variety of emotions, including an array of humorous, dramatic, passionate, and painful moments, all while maintaining an enthralling and entertaining narrative. The series is regarded as a bold offering that doesn't shy away from showcasing the harsh realities of the industry, yet it conveys its narrative in a non-judgmental manner. With its unique and groundbreaking subject matter, the series has earned acclaim for its groundbreaking portrayal of independent women striving to make their mark in an unconventional business venture. Visually captivating, El Negocio captures the beauty and vibrancy of São Paulo, making the city almost a character itself in the narrative. The show's production values add grandeur, and the elaborate set designs and colorful cinematography contribute to bringing the narrative to life. Venturing into the complex world of high-end escorts, El Negocio poses the question: Can love be a commodity to be bought and sold? Through Karin, Luna, and Magali's innovative business approach, the show explores the intersectionality of love, sex, and business, thereby inviting audiences to reflect on their personal views and societal beliefs around the commodification of affection and intimacy. In totality, El Negocio is a show which is thought-provoking, compelling, and thoroughly entertaining. It artfully demonstrates the struggles, convictions, and triumphs of three strong women who redefine their boundaries to lead life on their own terms. It's definitely a series worth watching for its unique storyline, captivating performances, and above all, for showing how empowerment can be attained even in the most unconventional professions.

El Negocio is a series categorized as a returning series. Spanning 4 seasons with a total of 57 episodes, the show debuted on 1950. The series has earned a mostly positive reviews from both critics and viewers. The IMDb score stands at 8.0.