BuzzFeed Violet

BuzzFeed Violet is a unique online video series from BuzzFeed Motion Pictures that ran from 2016 to 2021. This series is a fresh stream of relatable, creative, and often humorous bite-sized videos aimed at the digital natives, specifically young adults navigating through the twists and turns of their twenties.

BuzzFeed Violet was not your traditional TV series; it was released exclusively on digital platforms like YouTube, providing content to a generation of millennials and Gen Zs who increasingly consume content on the Internet. The show garnered a strong fan base, chiefly for its realistic and entertaining depiction of situations common to everyday life.

The series features short clips that usually range from a few seconds to more than a few minutes. These video clips focus primarily on everyday, relatable situations. They cover a multitude of themes related to young adulthood, like diverse expressions of friendships and relationships, struggles with self-esteem, challenges of adulting, navigating the workplace, and dealing with the complexities of mental health.

BuzzFeed Violet beautifully captures the fascinating viewpoint of millennials and masterfully portrays their struggles and triumphs in a way that resonates with the viewers. From getting ready for a first date to surviving an office party, the series sketches a vivid image of what it's like to step into adulthood in the modern age.

Another noteworthy aspect of BuzzFeed Violet is its diverse and inclusive representation. The creators of the series made a conscious effort to include a wide variety of characters in terms of ethnicity, body type, gender, and sexuality. BuzzFeed Violet inclusively reaches out to everyone, especially those whose representation in mainstream media is often lacking.

The series has an authentic and unpretentious tone, with its relatability being one of its key strengths. One minute, viewers might find themselves chuckling at a character's clumsy effort to prepare breakfast, and the next, they might be nodding along as another character discusses anxiety. BuzzFeed Violet's ability to alternate from amusing to profound without skipping a beat captures the essence of modern-day experiences, making it a standout among digital memories.

What sets BuzzFeed Violet apart from other series is its quick and thought-provoking narrative style. The show presents thought-provoking perspectives on life dilemmas, providing nuggets of wisdom in each episode. Each video embodies a self-contained storyline, delivered with brevity and clarity, making the series an ideal watch for those in search of short, digestible content that is both entertaining and meaningful.

One cannot write about BuzzFeed Violet without mentioning its distinctive visual aesthetic. The visual treatment of the series resonates with its young target audience. It uses bright and cheerful cinematic colors and excellent graphical design. From the cheerful yellow of the team's coffee mugs to the cool blue gradients outlining the BuzzFeed logo, every little visual detail in the series feels vibrant and modern.

Overall, BuzzFeed Violet is a milestone in the realm of online content creation. It has repeatedly demonstrated that Internet shows can have the same quality, creativity, and emotional depth as traditional television shows, all while exploring themes that are distinctly millennial and Gen Z.

While the series concluded in 2021, its impact on the digital landscape and online storytelling is lasting. It remains a great example of how online platforms can be employed effectively to deliver content that is relatable, inclusive, and accessible. BuzzFeed Violet, with its vibrant aesthetic, a diverse array of characters, and its uniquely relatable humor, truly is a gem in the realm of online entertainment. Buzzfeed Violet is, in essence, a harmonious blend of realism and humor that is a treat for its viewers.