America's Big Deal

America's Big Deal is a groundbreaking prime-time competition series from the USA Network that first aired in 2021. The high-stakes show gives entrepreneurs across the United States the chance to sell their products in real-time through a Live Shoppable Competition.

The interactive TV show is an unprecedented platform that allows small businesses a shot at the American dream. Each episode engages the audience in a new and exciting way by empowering them with a real-time, interactive shopping experience. Instead of just watching, viewers have the ability to purchase the products live, with the orders, tallied live on-air to potentially determine the winner of the episode.

America's Big Deal is hosted by Joy Mangano, one of the most successful and well-known entrepreneurs in the United States. Known for inventing the Miracle Mop and selling it on the Home Shopping Network, Mangano brings her entrepreneurial spirit and business acumen to the show, guiding and mentoring the participants through every level of the game. With her sharp insight into product development and marketing and her passion for innovation, Mangano makes an ideal host, providing viewers and contestants alike with valuable business insights.

Each episode of America's Big Deal features four entrepreneurs who have unique, ready-to-market products. These entrepreneurs get the prime-time spotlight to showcase their product before a live, national audience who quickly become their consumers thanks to interactive audience shopping. As the entrepreneurs make their pitches, viewers have the opportunity to purchase the product. The live sales play a role in the contestant’s overall score, signaling to the judging panel the product’s market viability. This unique approach not only provides a thrilling television experience but also offers an immersive shopping expedition for the audience, which in turn empowers the potential success of the entrepreneurs on the show.

The entrepreneurs have to woo both the viewers and a panel of experienced industry judges, who possess deep expertise in manufacturing, product development and retail. Herein lies one of the many compelling twists of America's Big Deal: the winners aren't just chosen by industry experts but by the very people who would be buying their products. Products that resonate with the audience and generate a high volume of sales can potentially sway the final decision, resulting in nail-biting, live television.

Post-presentation, the panelists and entrepreneurs engage in an intense negotiation, where they discuss potential deals. The entrepreneur with the highest monetary offer at the end of the episode becomes the winner, getting the chance to strike a life-altering deal with one of the country’s biggest retail giants.

America's Big Deal encourages and supports innovation, creativity, and business acuity. It embodies the spirit of the American dream, providing a platform for entrepreneurs to launch their products on a national scale, ultimately altering the trajectory of their businesses forever.

The show breathes fresh air into the reality TV landscape by fusing elements of reality competition, entrepreneur empowerment, real-time audience interaction, and a tantalizing dash of live retail therapy. It's not just about who has the best product, but about how well they can sell it and how much the public wants it.

At its heart, America's Big Deal is more than a game show: it's a testament to the power of invention, the thrill of entrepreneurism, and the undeniable fascination of live television. It's about giving hardworking businesspeople – who have dedicated their lives to their products – a chance to break into the big leagues in the most dramatic and public way possible. For the audience at home, the show inspires, entertains, and gives the opportunity of being a part of someone’s life-changing moment, all the while delivering the unique, tangible perk of real-time shopping.

This lively, innovative show guarantees suspense and excitement to the very end, making America's Big Deal stand out as one of the most engaging additions to television in 2021. The way in which the show supports the entrepreneurial spirit while offering live interactive shopping is indeed a innovative concept, making it an impressive broadcast experiment in the true spirit of American innovation.