Lipstick Empire

Lipstick Empire is a reality series from 2017 produced by Stage 13 and streamed on Facebook and YouTube. Set in the dynamic and competitive world of beauty and cosmetics, the show delivers an inside look at the lives of entrepreneurs, influencers, and beauty industry innovators as they navigate the fast-paced and demanding nature of their business.

The series focuses, in particular, on two powerful women at the helm of the influential cosmetics brand Melt Cosmetics: Lora Arellano and Dana Bomar. The pair upends the traditional CEO stereotypes with their eccentric, vibrant personalities, and offbeat yet effective strategies and leadership techniques. These two women are firm friends, business partners, and completely self-made, seamlessly turning a passion for beauty and cosmetics into a highly profitable venture.

Lora Arellano is recognized across the globe for her exceptional artistic skills as a makeup artist. Her enviable client list includes international music sensation Rihanna, and she brings her talent, creativity, and industry knowledge to Melt Cosmetics. Dana Bomar, on the other hand, is the management and operations guru who brings structure and order to the brand's functioning. Together, these two women spin magic with their unique aesthetic and vision, making Lipstick Empire a fascinating watch.

The series succeeds in giving viewers a glimpse into the highs and lows that accompany the management of a multimillion-dollar business, with an unvarnished portrayal of the challenges, successes, and pressures. From product launches to business strategies, competitors, and ever-changing consumer preferences, Lora and Dana tackle every challenge head-on with unwavering determination and a drive for success.

Lipstick Empire also explores the influence of social media on the beauty industry and how Melt Cosmetics leverages these platforms for growth and brand visibility. We see how the brand fuels the hype for their products, generates buzz, and thrives in this digital era, all while maintaining a level of authenticity that resonates with audiences.

This show is about more than just the glamour and glitter of the cosmetic world. It's about the grit, perseverance, innovation, and out-of-the-box thinking that uplifts a start-up to a global icon. It's also a testament to how hard choices, teamwork, and calculated risks can take a business to astounding heights.

Lipstick Empire allows viewers to be flies on the wall, privy to the behind-the-scenes action, the brainstorming sessions, and the exciting, unpredictable moments that are part and parcel of running a thriving cosmetics brand. You'll get to see how Lora and Dana handle the pressures of meeting deadlines, coordinating with their team, dealing with production issues, and riding the wave of beauty trends.

But Lipstick Empire is not all about business. The show balances these business-based situations with casual and light-hearted moments. The viewer gets to know more about who Dana and Lora are beyond their roles as CEOs. We see their interactions with family and friends, and experience their journey on a more personal level. Their genuine friendship and shared sense of humor add to the charm of the series and creates moments of relatability and authenticity.

There are struggles and there are victories, there's competition and camaraderie - all set in the flamboyant backdrop of the cosmetics industry. The stakes are high, the environment is volatile but within this chaos, the leading ladies of Lipstick Empire stand their ground and continue to break the barriers with their high-impact brand - one bold lipstick at a time.

In conclusion, Lipstick Empire from 2017 provides a riveting peek into the vibrant and demanding world of cosmetics through the lens of Melt Cosmetics and its remarkable founders. The reality series skilfully blends elements of friendship, entrepreneurship, ambition, and passion into a compelling narrative that inspires and entertains in equal measure.