WeWork: or The Making and Breaking of a $47 Billion Unicorn

WeWork: or The Making and Breaking of a $47 Billion Unicorn is a documentary film that takes an in-depth look at the rise and fall of WeWork, a co-working company that was valued at $47 billion at its peak. The film provides an engaging narrative of the rise of WeWork from a small start-up to a global phenomenon and the eventual downfall due to its overvaluation and the eccentricities of its founder, Adam Neumann.

The film features interviews with former employees and investors of WeWork, including those who were there from the beginning. Among the interviewees are Ashton Kutcher, Gwyneth Paltrow, and Farah White, who provide their perspectives on the company and its founder.

The documentary traces the origins of WeWork and how it became one of the most highly valued start-ups in the world. It explores the company's stated mission of creating a community-driven workspace that would innovate the way people work and live. The film also sheds light on the role played by Adam Neumann, the charismatic founder of WeWork, in shaping the vision of the company.

The film analyzes how WeWork's initial success led to its rapid expansion and how investors poured billions of dollars into the company. It focuses on the company's valuation and the way in which some investors looked past WeWork's lack of profitability, which ultimately proved to be a fatal mistake.

The documentary provides an in-depth look at the internal culture of WeWork, which was often described as cult-like. It examines the role of Adam Neumann in shaping the company's culture and his tendency to over-promote and exaggerate the company's successes. The film also addresses the stories of employees who felt pressured or bullied to adhere to WeWork's culture, which included long hours and excessive drinking.

The documentary also explores the fallout from WeWork's downfall, which included thousands of layoffs and the loss of billions of dollars in investments. It analyzes the way in which Adam Neumann was able to walk away from the company with millions of dollars in severance, despite being largely responsible for its downfall.

Overall, WeWork: or The Making and Breaking of a $47 Billion Unicorn is an engaging and thought-provoking documentary that provides an inside look into one of the most significant events in the tech industry in recent years. The film delivers a valuable cautionary tale on the dangers of overvaluation, the need for transparency in business, and the importance of holding company leaders accountable.