Set in the bizarre world of 4QTV, a fictional shopping channel, Up the Catalogue follows star presenter Hailey Cartin, who's stuck in an endless loop of selling questionable products on live TV. As the monotony of her job starts to feel like a trap, Hailey begins to question whether there's any escape. When a rival product demonstrator forces her to confront the very fabric of her reality, she must face the ultimate question: Can she break free from this absurd cycle? Maybe. But then again, maybe not.