Rhett and Link: Commercial Kings

Rhett and Link: Commercial Kings is a comedy reality television series that aired on IFC in 2011. The show is centered around the social media personalities and comedic duo, Rhett McLaughlin and Link Neal, who also go by Rhett & Link. The duo is known for their creative ways of delivering internet-worthy content, wonderfully hilarious fusion of comedy, and innovative storytelling. The series showcases their ability to turn mundane business commercials into uniquely eccentric, exciting, and engaging advertisements that viewers remember long after they have watched it.

Rhett and Link are not your typical ad men. Instead, they are Internet pioneers who have established an entirely novel niche for themselves in the vast world of digital media. Essentially, they create low-budget, high-impact commercials for local businesses, using the power of social media and their fan base to give these ads maximum reach and exposure. Rhett and Link: Commercial Kings films this crazy, fun, and unpredictable process, offering a behind-the-scenes look at their brilliant strategic minds, their collaborative process, and the features of the locally-owned businesses they serve.

Rhett and Link: Commercial Kings combines the world of traditional television with the madness and maverick spirit of viral video content. They move from town to town, turning local businesses into legends and transforming their owners into stars. Each episode, the hilarious duo visit a different location in America and make laugh-out-loud commercials for unsuspecting business owners, who range from taxidermists and boutique owners to restaurateurs and beekeepers, among others. They infuse memorable characters, eccentric situations and a good dose of humor and slapstick into every commercial.

In each episode, Rhett and Link sit down with the business owners, trying to understand their challenges and products. They then sketch a commercial script fitting for the business, often incorporating a humorous angle and an over-the-top, irreverent approach. These commercials straddle the line between advertising and performance art, providing a refreshing change from the slick, over-produced commercials that viewers are accustomed to.

Rhett and Link do more than just film commercials - they also delve into the story behind the businesses they are promoting. This leads to insightful, heartwarming, and funny situations, as the duo travels throughout America meeting fascinating characters, diving into unique cultures, and providing exposure to the mom-and-pop shops that are the heart and soul of small town life in America. They also spend time with the business owners, learning about their products and what makes their operations stand out. These interactions lend a unique perspective to their commercials, showing the personality behind the product in a lighthearted and genuine manner that makes each one unforgettable.

It's important to note that Rhett and Link's popularity had already been well-established online before Commercial Kings, known for their comedic YouTube sketches, hilarious songs, and outlandish commercials. They ingeniously took their light-hearted humor and authentic representation of everyday people to television with the IFC series, successfully translating their digital prowess into a television format.

Not only does Rhett and Link: Commercial Kings offer a compelling blend of comedy, reality and online digital culture, it also presents a modern and innovative way of advertising. In a world where people are surrounded by constant hard-sell tactics and high-stakes advertising, Rhett and Link bring their maverick approach to the fore. The result is viral-worthy, low-budget commercials that help small businesses boost their profiles while providing viewers with high moments of laughter and entertainment.

In conclusion, Rhett and Link: Commercial Kings offers a fresh take on reality television by combining elements of comedy, storytelling, and unique business promotion. While the series may have a straightforward premise of creating offbeat commercials, it delivers sheer entertainment, laughter, and even a sense of community by spotlighting the different business owners, celebrating their individuality, and supporting their dreams. It's a show that truly emphasizes the power of storytelling, humor, and creativity in the world of advertising that's certainly worth a watch!