Be Arrogant

Be Arrogant is a captivating South Korean television series that first aired on SBS Plus in 2014. Starring Shin So-yul, Yura and Hong Jong-hyun, the plot of the show revolves around the intense world of fashion business, friendship, and love, blending humor, drama, and romance into a unique and engaging narrative.

At the heart of Be Arrogant's storyline are our two independent female leads – Do Ra-hee and Hong Ha-ra, played by the talented Shin So- yul and Yura respectively. Ra-hee is a diligent worker in the fashion business, and Ha-ra is a chic and stylish woman who once was a successful actress. The two begin the series as fierce rivals, competing for love and success in the South Korean fashion industry.

Ra-hee had been running a small online shopping mall that was not doing particularly well, making her life a struggle. However, she is a character full of vigor and optimism, always prepared to do her best despite the circumstances. On the other hand, Ha-ra is high-spirited and had found glory in her acting career. However, after her popularity dwindled, she decides to start a fashion business, launching her path into the same industry as Ra-hee and starting their rivalry.

The plot takes an intriguing twist when they become roommates. Rather than letting their adversarial relationship linger, they decide to combine their talents, knowledge, and love for fashion and start a joint online shopping store. This unexpected partnership forms the crux of the series, chronicling their journey as business partners, exploring the ups and downs they face in the cut-throat world of fashion.

Simultaneously, Hong Jong-hyun plays the character of Do Ra-hee's ex-boyfriend and fashion entrepreneur Nam-jung, who stands as the love interest between Ra-hee and Ha-ra. His presence adds an interesting layer of romantic tension and drama to the series; it subtly outlines their past and present relationships and how these dynamics affect the women's business partnership.

True to its title, the series also examines the theme of arrogance in its characters. The tone of the narrative questions whether being arrogant is a negative attribute or, in some cases, a necessary tendency to survive and thrive in a competitive environment. The characters’ interactions and their growth throughout the series provide insights into the multi-faceted aspect of arrogance, considering it both from a personal and professional perspective.

The series not only superbly portrays the challenges faced by modern women entrepreneurs but also delves deep into the intricacies of friendship, rivalry, and love. The backdrop of the vibrant and exciting Korean fashion industry serves as an engaging setting, keeping viewers intrigued with innovative designs, trends, and business strategies. The fast-paced world of online retailing is also explored, providing a glimpse into the effort and strategy it takes to run a successful online business for those interested in the fashion industry or e-commerce.

The characterization of Be Arrogant is one of its strongest aspects; rich, diverse, and changing throughout the series. This character development offers depth to its narrative, adding a layer of realism that resonates with the audience. The dialogue throughout the series is witty, thoughtful, and emotive, adding to the overall strength of the series.

The constant dynamic between competition and teamwork, success and failure, love and rivalry makes for an engaging watch in each episode. Apart from the intriguing plot, the series also boasts beautiful cinematography, capturing the fashionable designs, bustling city life, and emotional moments of the characters with striking visuals. The series’ soundtrack complements the storyline effectively and adds weight to crucial scenes.

In conclusion, Be Arrogant from SBS Plus is a compelling exploration into the world of fashion, friendship, and love. Its engaging plot, coupled with a brilliant cast and a balance of drama, humor, and romance, ensures it is an enjoyable and gripping watch. Whether you're a fan of fashion, romance, or intricate character development, Be Arrogant offers something for everyone.