In the high-octane, unorthodox romance I Hate But Love (Nikui Anchikusho), a celebrity (played by megastar Yujiro Ishijara), dissatisfied with his personal and professional lives, impulsively leaves face-paced Tokyo to deliver a much-needed jeep to a remote village. When his controlling manager, the woman he loves (Ruriko Asaoka), follow, the two must reconcile while dodging reporters.