@Summer Break

Summer Break is an innovative, groundbreaking reality show that marries traditional television elements with the immediacy of social media multi-platform content. Produced by Fullscreen, a division of AT&T's Otter Media, it dynamically ushers in a new wave of entertainment consumption by using real-time storytelling. With its roots deeply imprinted in the sunny environment of Southern California, it’s a continuous, unfolding summer story with real-time updates shared across various social media platforms like Twitter, Instagram, Tumblr, Snapchat, and YouTube, in addition to the professional episodes.

Unlike other reality shows where viewers have to wait for a weekly episode to catch up with the lives of the characters, Summer Break almost eliminates that delay. Viewers receive constant updates posted by the cast themselves. An audience member can wake up each morning, log in to Instagram or Twitter, and check in on what happened over the night or earlier in the day, their feed overflowing with micro-stories and snippets of lives unfolding. This innovative form of storytelling integrates the audience as part of the show, offers an immersive experience into the lives of the relatable youths, and allows the audience to feel a newfound connection with the cast members.

As the title suggests, Summer Break is set over the summer vacation. The cast features high school graduates and college students from various backgrounds who are on the verge of adulthood. From beach activities to late-night parties to summer romances, the viewers are privy to the cast's experiences and their raw emotions throughout summer – a time full of potential for thrilling drama, explosive humor, real-time relationship dilemmas, and the unlimited fun and fond memories of youth.

An intriguing aspect of Summer Break is its candid depiction of youth culture. It does not shy away from showing the real-life lessons and challenges these teenagers face as they navigate through their summer escapades. From relationship problems and heartbreak to mind-boggling decisions about their careers and schooling beyond the summer, the show speaks more volumes than just being an exciting reality series.

Considered as one of the first, large-scale experiments in transmedia, everything about the show is authentic and unrehearsed. There's no script, there are no retakes, it’s all raw footage giving the cast members the flexibility to simply be themselves on camera. This translates into the audiences experiencing the cast’s realness and authenticity, giving the viewers not only the sense of living the summer through their eyes but also understanding what it’s like to be young and free in today's digital age.

A team of professional film-makers follows the ‘stars’ recording their lives over the summer break, and these are crafted into episodic content that's broadcasted on various platforms. The content varies from short snappy Twitter updates to substantial youtube episodes that engage the viewer with the unfolding drama and joys of summer.

Beyond the revelry, Summer Break also offers a sneak peek into the sentiments of various dynamic individuals dealing with real-world issues - relationships, identity, education, dreams, and career aspirations. Whether it’s facing the trials and tribulations of relationships, exploring freedom from restrictive school schedules, the uncertainty of life beyond high school, or adjusting to college life, each character has a unique story.

In a nutshell, Summer Break beautifully captures the very essence of summertime - freedom, fun, friendships, and firsts. The show is not just about teenagers having a blast on their summer break but is a depiction of the growing pains and joys of young adulthood. Through its authentic, real-time storytelling approach, the viewers get to experience the energy, vibrancy, and chaos as they delve into the intimate journey of these young adults growing up in the digital age. Its innovative, multi-platform approach, sprawling across different social media channels, draws viewers closer to the characters, keeping them hooked, engaged, and looking forward to what the next update brings.