Pulso News by Telemundo

"Pulso News" was a ground-breaking newscast that was produced and aired by Telemundo on Quibi in 2020. The series was specifically designed to keep the tech-savvy, millennial Latino audience in the United States informed about the latest headlines from the U.S. and around the world, as well as giving them insights into the topics that were critical and relevant to them. The plinth of the show was to blend traditional news values with a contemporary presentation style that was ascendant with digital video platforms to cater to bilingual Latino's preference for mobile-centric content consumption.

The program was formatted for the distinctive attention-span demands of the digital-first generation, each episode of "Pulso News" clocking in at around only 5 to 6 minutes, rising to the challenge of distilling not only daily news but stories that define and alter life experiences and future endeavors of Latinos in the digital era. Despite the modest runtime of each episode, "Pulso News" managed to pack in a comprehensive run-down of important news, exclusive on-the-ground reporting, and in-depth features covering wide-ranging topics, from politics, technology, and business to health, culture, environment, and lifestyle.

"Radar 2020" was one of the significant segments of the show, aimed at engaging viewers in dialogues surrounding the U.S. Presidential Election 2020. The segment focused on driving a deeper understanding of the political landscape, bringing forth the issues most impacting Latinos, making viewers more knowledgeable, and empowering them to participate actively in the electoral process. The series actively invited viewer engagement, stimulating discussions, gathering questions, and fostering a sense of community among young Latino audiences.

The host, Andrea Martinez, a seasoned journalist with experience working for major news networks across Latin America and the United States, was a breath of fresh air for the audience. Known for her toughness in interviews, her exhaustive knowledge of Latino issues, and her ability to connect with viewers, Martinez personified the show's intent to engage and empower Latino millennials. With her sharp and charismatic persona, she effortlessly navigated the myriad of complex narratives, knitting together a continuum of information for a largely bilingual and bicultural audience.

"Pulso News" from Telemundo on Quibi was based on Telemundo's digital news brand "Noticias Telemundo," which had been working fervently to engage and grow its young Latino audience over the years. Quibi's short-form content platform was an ideal partner for Telemundo in this venture, providing the right setting for delivering news content on the demographic's preferred mobile medium. The show's innovative packaging, combined with the parent network's established reputation for quality journalism, enhanced its appeal, establishing a unique news source for its viewers.

A standout feature of "Pulso News" was its commitment to bilingualism, reflecting the cultural and linguistic duality that exists within the Latino millennial community in the US. The show uniquely balanced the use of Spanish and English, seamlessly moving between the languages. Offering a bilingual experience allowed the audience to consume the news packaged in a familiar context, touching on their cultural roots as well as their assimilated identity.

The production and presentation of "Pulso News" were exemplary, showcasing high-quality graphics, engaging visuals, and crisp editing. The team behind the series employed innovative production techniques to present an easily digestible, mobile-friendly, and engaging format that appealed to mobile natives. Moreover, the look and feel of the show were very modern, with a fast-paced rhythm and a stylish grid that changed with the flow of each episode, highlighting the importance of visual storytelling in engaging millennial audiences.

"Pulso News" by Telemundo on Quibi was not merely a news show; it was a medium bridging the gap between news and the young Latino population, encouraging them to take action. While it remained, at its core, a news report show, it simultaneously acted as a platform addressing critical cultural and societal issues Latinos face in America today. The show signified a progressive step forward in redefining traditional broadcast journalism, evolving with its audience and their preferences. As such, "Pulso News" stood as an innovative attempt at reimagining the role and presentation of news in the digital age, poised at the intersection of traditional news values, cultural perspective, and technological modernity.