Thanks for being here! To wrap up, I'd like to wish you well and say thanks.

One more principle of influence is reasoning. Providing some justification for your request can make it seem more legitimate, thus prompting greater compliance.

In this lecture, we'll explore by people might resist influence. Once we can understand these barriers, we can come up with new techniques that get around those roadblocks.

Yet another influence principle is that of scarcity. In this lecture, we'll review the nature of this influence principle and why it does what it does.

It will come as no surprise that authority figures have huge influence. But why? And how deep does that influence run? All will be revealed in this introductory lecture. To apply the authority norm to your own influence strategy, consider dressing the part and adopt the right mindset to benefit most from authority-driven influence.

Liking can be a powerful influence strategy. In this section, I'll show you exactly what I mean by "liking" and why it can be such an important tool of influence.

In this lecture, we'll cover the basics of social validation, including its relationship with conformity and the way psychologists have understood its effects. Applying social validation to the compelling influence is pretty straightforward.

The second principle of influence is consistency. In this lecture, you'll come to understand what consistency is all about and why it's so powerful.

We start by understanding the principle of reciprocity.I'll go over the norms of reciprocity and how they can be utilized for powerful influence.

Hello and welcome to this exciting course on the psychology of influence. In this quick overview, I'd like to introduce you to the class and give you an idea of what you'll learn and how I'll be presenting the information.