Growing Floret

Growing Floret is an exclusive docu-series on Discovery+, launched on 2022, which gives viewers an inside look into the extraordinary and beautiful world of flower farming. The series features Erin Benzakein, the founder of Floret Flower farm based in Skagit Valley, Washington, and her dedicated team as they embark on a high-stakes, year-long endeavor.

Growing Floret introduces viewers to the picturesque landscape of the Pacific Northwest countryside, where Erin and her team have achieved international renown through their innovative approach to agriculture, maintaining an impressive diversity of exquisite blooms on a minute parcel of land. The show explores the ups and downs, the daily grind, and the remarkable rewards of running one of the most successful flower farms in the United States.

Despite its tranquil setting and beautiful imagery, Growing Floret is as much about hard work, grit, and perseverance as it is about cultivating petals and bouquets. Running a farm of this scale is no easy task, and Erin, along with her loyal team, tackle every challenge head-on to keep the farm flourishing and their shared dream alive. The beautiful mix of lush visuals of blooming flowers, the humbling hustle of daily farm life, and the camaraderie and dedication of the team makes Growing Floret a fascinating watch.

The series starts with a significant challenge for the Floret team as they aim to expand their farm by converting an unworked piece of land into a productive, organic flower farm within a year. This is a daunting task that will push Erin and her team to the brink, testing their determination, resourcefulness, and spirit.

One of the unique aspects of Growing Floret is its mission not only to nurture plants but also to educate enthusiasts and amateur growers about flower farming. Erin has a vision to build a global network of American-grown, sustainable flower farms, promoting and encouraging small-space flower farming. She hopes her show will inspire viewer's to start their own flower gardens and appreciate the beauty and function of locally grown, sustainable blooms.

Erin Benzakein’s journey from a city dweller to one of the leading figures in flower farming forms the emotional backbone of the series. Benzakein and her family left behind their urban life over a decade ago to fulfill Erin’s dream of living closer to nature. What first started as a small garden with few seeds has grown into a thriving, international business. Erin's heartfelt passion for flowers and devotion to her dream translates beautifully throughout the series, encouraging viewers to find and follow their passion, even when faced with seemingly insurmountable obstacles.

Throughout the series, viewers are offered an intimate glimpse into the sacrifice, commitment, and drive necessary to transform an ambitious dream into a successful reality. Each episode is filled with high-stakes decision-making, numerous trials, warm moments of camaraderie, stunning cinematography of the farm's transforming landscape, and beautiful, bloom-filled moments that capture the enchantment and delight of working closely with nature.

Growing Floret is a beautiful and inspiring series offering a compelling story of determination, beauty, and growth. It presents viewers with an authentic portrayal of what it takes to cultivate not just a successful farm, but also a successful dream. Whether or not you’re a flower enthusiast, you’ll find yourself captivated by the tireless resolve, vibrant community, and stunningly beautiful domain of Erin and her team at Floret Flower Farm. The series combines the hard facts of modern small-scale farming with the kind of heartwarming, personal storytelling that makes for compelling viewing.

In short, Growing Floret is more than just a peak into a flower farm. It's a story about blooming where you're planted. It's about taking nothing for granted, even when the dream appears too vast and the process too grueling. It's about nurturing the seed of an idea and watching it flourish into something beautiful beyond measure. This series isn’t just for those who have a green thumb, but for anyone who appreciates the beauty of nature, the reward of hard work, and the power of a dream nurtured into full bloom. It's the perfect series to watch when you need a touch of joy and a dose of inspiration.