Upside Down

Upside Down, released in 2010, is an engaging and vibrant documentarian tribute to one of the most influential British independent record companiesin history, Creation Records. With names like Alan McGee, Bobby Gillespie, and Noel Gallagher attached to it, the film is a treasure trove of interviews, archival footage, and compelling dialogue that paints a vivid picture of the legacy of Creation Records and its contributions to the music industry.

Alan McGee, a major figure in the British music industry and the founder of Creation Records, takes center stage as he shares his experiences and journey with this influential label. The film explores his initial steps into the industry, sketching a persuasive portrait of the man who would go on to change the face of rock and pop. With his non-conformist attitude, McGee created a space for offbeat music styles, giving a platform to many artists who were otherwise overlooked by the mainstream. Upside Down captures McGee's tenacity, his uncompromising belief in nurturing creativity, and his steadfast refusal to yield to commercial pressures.

Another significant voice in this documentary is Bobby Gillespie, who is not just the lead vocalist of Primal Scream but also a close associate and a participating artist of Creation Records. His insights into the working of the label and his experiences breathe life into the narrative, giving us a view from a musician's perspective. Gillespie is candid about the struggle, the triumphs, and the grit that was an inherent part of being associated with a ground-breaking label like Creation Records.

Notably, the presence of Noel Gallagher, the backbone of the renowned band Oasis, brings additional depth to Upside Down. Gallagher's frankness and wit are harnessed to give vivid anecdotes, shedding light on the creation and impact of some of the hit songs of the '90s. The documentary perfectly encapsulates Gallagher's assertive personality and how it mirrored the audacity of Creation Records in its prime.

The movie weaves a fascinating tale of the birth, development, and eventual dissolution of Creation Records. It highlights how this small independent label, emerging from a London squat, eventually became a transformative force in the music industry. The label was synonymous with successfully promoting and producing an array of genre-bending bands such as My Bloody Valentine, The Jesus and Mary Chain, Primal Scream, and the globally acclaimed Oasis.

Upside Down does an excellent job of showcasing the unique ethos of Creation Records. It delves into the chaos, the creativity, and the camaraderie that was infused into the label's operations, making it the force it ultimately became. With its insightful interviews, rare concert footage, and candid anecdotes from many associated artists, the movie provides an authentic trip down memory lane. It successfully immerses the audience into an era of offbeat music that challenged norms, pushed boundaries, and revolutionized the independent music scene.

Directed by Danny O’Connor, this film is both a celebration of Creation Records and a chronology of its impact and legacy. The direction is sharp, engaging, and keeps you invested in this remarkable journey through the history of British rock and pop music. O'Connor’s passionate storytelling blends seamlessly with the gritty footage and distinct music that underpin the entire narrative.

In summary, Upside Down is a must-watch for any music aficionado who appreciates the richness and diversity of the British music scene. Whether you are a fan of the bands featured in the movie or simply interested in the history of music, you'll find much to enjoy in this high-energy, enchanting documentary. Whether it enraptures you with nostalgia or educates you on music history, the documentary offers a captivating illustration of a pivotal period of contemporary music. With its all-star cast, magnificent storytelling, and exclusive glimpses into the makings of a music revolution, Upside Down serves as a testament to the power and style of independent music labels.