In New York City, hungry orphan "Treasure" McGuire tries to get a job as a stenographer at the advertising firm of Carver, Enright and Burt, but is turned down. Sneaking into the office, Treasure walks in on a team of composers writing a "jingle" for Kluckmeyer's Hosiery Radio Hour , who ask for her advice and offer to buy her a meal. One of the writers, Oliver Huston, introduces Treasure to a photographer named Oscar, who is taking pictures for an advertising campaign for "Tango" hosiery, a Kluckmeyer brand. After donning a pair of silk stockings, Treasure is transformed into a masked Spanish lady, and Oscar offers her a job as a model. At home, Treasure's roommate, Betty Barlow, refuses to speak to her boyfriend, taxi driver Joe Sloan, who wants to marry her. The next day, when Treasure meets one of the firm's partners, playboy Foster Carver, he asks her to dinner to entertain an important client, but when she realizes they will be dining alone, she sneaks out of the restaurant. The