Poster Boys is a 2017 Bollywood comedy film directed by Shreyas Talpade in his directorial debut. The movie casts Sunny Deol, Bobby Deol, and Shreyas Talpade himself in the lead roles. The movie is a Hindi adaptation of the 2014 Marathi movie Poshter Boyz which was co-produced and acted in by Shreyas Talpade. Its screenplay unravels an engaging tale, filled with humor, slices of life and sprinkles of drama in a remote town of India.

Poster Boys revolves around the story of three men, Vinay Sharma (Bobby Deol), a simple school teacher, Arjun Singh (Shreyas Talpade), an explosive but harmless recovery agent, and Jagaavar Chaudhary (Sunny Deol), a robust, devoted, and fiery soldier. These seemingly ordinary men lead comfortable lives in their small world until their paths intertwine in the most unexpected way.

The crux of the narrative sets in when, one fine day, the three men find their faces splashed across posters promoting vasectomy, a surgical procedure for male sterilization, all over their modest town. Their photographs were mistakenly used without their consent, leaving them trapped in a hilarious yet embarrassing misunderstanding.

The ensuing chaos brought to these “poster boys” by the wrongly attributed association with vasectomy is realistically depicted. Ripples from the deceptive poster impact their personal lives, causing an upheaval with their immediate families, loved ones, and within their social circles. The men are confronted with cheery mockery, derision, and jest from their community, further augmenting their ordeal.

Their harmless world turns upside down as everyone around them starts to perceive them differently. Their misjudged identities and misguided fame spark a vigour in these three men to set the record straight. They decide to fight against the system that brazenly leveraged their privacy, dignity, and honor. The intriguing plot line follows the trio's riotous journey to redeem their disgraced reputations.

Their quixotic quest for righteousness and vindication against this grand unfortunate mishap is filled with a fair share of challenges. The whirlwind of absurd situations they encounter during this journey makes for a humorous narrative peppered with emotional moments. As the story develops, this incident of mistaken identity evolves into a larger issue about the privacy and human rights of ordinary citizens against the government or bureaucratic machinery.

One of the crucial features of Poster Boys is its situational comedy, carefully embedded in real-life scenarios without being over the top. The movie is tinted with ripples of hilarity, from comic dialogues to funny characters and laughable scenarios. The comedy here does not just underline the humor, but it adroitly serves the double purpose of engaging the audience as well as emphasizing the social issues addressed in the movie.

The performances by Sunny Deol, Bobby Deol, and Shreyas Talpade as the troubled trio displaying camaraderie are considered one of the major highlights of the film. Their portrayal of the characters struggling against the comic crisis, followed by the subsequent transition into resilient figures is particularly commendable.

The movie weaves in layers of thought-provoking social messages within its light-hearted premise, primarily highlighting the infringement of individual privacy and spreading awareness about family planning. In an amusing turn of events, the movie turns this goof-up into a full-fledged campaign, leading to some unexpected consequences.

Through Poster Boys, Talpade, flaunting his skills as a director, presents a balanced narrative that’s both enjoyable and relevant in nature. The music composition by Tanishk Bagchi complements the plot well, adding to the overall entertainment quotient of the film.

All in all, Poster Boys is a mix of organic humor and relevant social messages, packaged with well-timed punchlines and commendable performances. This comedy-drama sets on a quest for justice, highlighting common man's struggles amidst bureaucracy, in the most humorous way possible. The wittiness incorporated into serious issues makes it a unique intellectual comedy appealing to a considerable range of audiences.