Manufacturing Stoke

Manufacturing Stoke is a compelling 2011 documentary that uniquely blends the world of surfing, environmentalism, and thrift in solving pressing issues of our times. Directed by Pierce Michael Kavanagh, in his directorial debut, and produced by Misfit Pictures, this film carves a niche of its own by deconstructing the modern surf industry and indirectly challenges the audience to view the sport, and perhaps their own hobbies, in a new light. It is an in-depth examination of the ecological and environmental impacts of the multi-billion-dollar surfing industry, focusing on materials and products used by professional surfers that often exploit the environment and contribute to pollution.

The 80-minute film brings to fore, an undoubtedly fascinating narrative woven around the surfing industry’s disregard for environmental sustainability and its adverse effects. Without imposing or moralizing, it gently nudges viewers to explore and favour more environmentally friendly methods and sustainable practices, shedding light on the unseen harm beneath the glamour and excitement of the sport.

Manufacturing Stoke explores the dichotomy that exists within the surfing industry in a brilliant manner. On one hand, the sport is a connection between surfers and the environment – an activity that is seemingly eco-friendly. But a deeper look into the manufacturing and commercialization of the equipment highlights how far off it is from being truly 'green'. The film criticizes the rampant usage of non-biodegradable petrochemical products to manufacture surfing essentials like surfboards and wetsuits, which are the backbone of the sport, but they pose a significant environmental threat due to their non-biodegradability.

Taking us on a captivating journey, the film introduces viewers to passionate, eco-conscious individuals within the surfing industry – from professional surfers and board manufacturers to scientists and global changemakers. These individuals share their insights, experiences, and hopes for a greener future for the sport. It broaches a range of pioneering alternatives to the current manufacturing practices, encouraging organic, recyclable, and less damaging materials and designs in surfboards and wetsuits, thereby providing a roadmap towards a more sustainable industry.

Among the stellar cast of interviewees are surfboard shaper Danny Hess and surfer-scientist Cliff Kapono. They expand the film’s perspective by highlighting their innovative solutions in environmental conservation. Their insightful interactions help dispel the myth that embracing sustainability means compromising performance, a prevalent stereotype that holds many industries back from going green.

Through juxtaposing breathtaking surf footage with sobering discussions on industry practices, Manufacturing Stoke is a catalyst for change within the viewers. It challenges conventional attitudes and presents a convincing argument for adopting ecologically sound manufacturing techniques. The cinematic brilliance, coupled with an intriguing narrative, makes the film not only an eye-opener but a visual treat as well.

The film score, composed by Sasha Stroud, complements the narrative with its unique fusion of classical and electronic sounds, reflecting the contrast between traditional surf culture and the contemporary industry trends. Meanwhile, Derek Dunfee's cinematography captures the film's essence through its beautiful and crytal-clear shots of the ocean, magnifying its beauty, thus further emphasizing the urgency to protect it.

Despite its heavy theme, the documentary ensures it remains an enjoyable viewing experience. It piques the interest of the audience, drawing them into a dialogue about the need for reforming the surfing industry to make it more eco-friendly without deterring the sport's thrill and passion. While it addresses a specific industry, the film delivers an important message that resounds with a broader audience, pushing viewers to consider the environmental impact of their daily habits and choices.

In essence, Manufacturing Stoke is more than a documentary. It's an invitation to think, question, and take action for a more sustainable future. As much as the film is a critique of the adverse environmental effects of the surf industry, it is also an optimistic vision of what it could become – a platform for innovation, respect for nature, and sustainable progress. For those who love surfing, environmental documentaries, or just an enriching movie experience, Manufacturing Stoke offers a fascinating and thought-provoking watch.