This is the story of the creation of the character Swaggapuss. Swaggapuss, a brand of his own, was created to dive head first into the pool of Adult Swim. This documentary shows the concept from scrap to real life over a span of years since the first script was written. The struggles of being independent did not stop a team of people from treating Swaggapuss like big business. Upon the creation of Swaggapuss came a cast of supporting characters and the pop culture word "Smur" often used through his work. The results created the most 3D character you can find because he exist in the real world as much as he does on screen.