Mongolian Bling is a captivating 2012 movie that takes the audience on a fascinating journey through the buoyant, high-spirited, and sometimes uncharted, shores of Mongolia's hip hop music scene. This engaging documentary film features the life and challenges of popular Mongolian hip hop artists Gennie, Gee, and Quiza.

The movie presents a fresh and insightful depiction of the clash between tradition and modernity, for the purpose of providing a profound look into the unique cultural identity of Mongolia. Amid the emerging cityscape of Ulaanbaatar, the capital of Mongolia, where the rapid urbanization and globalization are evident in tall skyscrapers and bustling multi-lane highways, the ancient traditions, norms, and beliefs are fighting to maintain their presence and significance.

At the epicenter of this struggle are three Mongolian hip hop stars Gennie, Gee, and Quiza, whom director Benj Binks skillfully uses as interconnected threads woven into this socio-cultural fabric. Gennie is a female hip hop artist trying to prove herself in a male dominated industry. Her struggles offer insights into Mongolia's changing attitudes towards women. Gee offers a viewpoint from the more urban youth of Ulaanbaatar, and acts as a conduit for viewers to explore Mongolia's social and political change and its implications on contemporary youth. Quiza represents the traditional vein, fiercely holding onto the Mongolian roots and showcasing immense pride in his country's rich history and heritage.

Mongolian Bling delves into the lives of these artists, chronicling their interactions with fans, their creative processes, and their personal struggles. It is an exploration of their artistry and commitment towards the music they produce. Audiences will get to witness how these artists reconcile the essence of their indigenous culture with their aspirations to compete on the global platform.

The director effectively uses music as a vessel to transport the viewers through the intricate network of Mongolia's cultural, social, and economic realities. The movie is brimming not only with melodious rap tunes but also with extraordinary visuals of Mongolia, it’s dazzling snow-clad mountains, the hustle of the city life, and the relative solitude of the ger areas.

What makes Mongolian Bling a remarkable piece of cinema is not just its depiction of the hip hop scene; it also shadows the generational discord about Mongolia's identity, the conflict between the urban and rural life, and the escalating pressure of globalization. The tension between the growing sway of western music forms and the commitment to traditional 'long song' and 'throat singing' forms a recurring theme in the movie, thus providing many thought-provoking moments.

A significant portion of the movie also introduces audiences to the less familiar aspects of life in Mongolia. By examining poverty, alcoholism, and the rapid urbanization of the picturesque Mongolian landscape, the documentary offers a stark contrast between the dreamy celebrity life and the grim reality of societal issues.

Benj Binks presents a symphony of fascinating conversations, interesting personal stories and mesmerizing music. The movie complements the narrative with shots of the stunning Mongolian countryside, traditional nomadic life, the intense urgency of the city, and the animated enthusiasm of music concerts.

One considerable merit to acknowledge about Mongolian Bling is its commitment to authenticity. The film never deviates from showing Mongolia as is - a rapidly developing nation with a deep-rooted traditional ethos and a vibrant youth eager to etch a modern identity while respecting their lineage. It helps the viewer to connect and empathize with the characters and their journey.

Mongolian Bling is a movie for music lovers and culture enthusiasts alike. It is a beautifully crafted cinematic piece which marries audio with visuals to create an enchanting, educative and entertaining melodrama of change. Furthermore, the film offers a rare opportunity to learn about the poignant and strenuous process that Mongolia is undertaking to find its place in the evolving global landscape while ensuring its cultural integrity.

To sum it up, Mongolian Bling is a thought-provoking, melodious journey into the heart of Mongolia's cultural transition, and a testament to music's universal power to articulate, express and bridge different cultures and traditions.