Chemerical: Redefining Clean for a New Generation is a thought-provoking and transformative documentary that addresses the controversial issue of household chemicals and their impact on health and the environment. This movie, which pushes the audience to question their daily habits and asks them to rethink their relationship with cleaning products, paints a comprehensive picture of the chemical world we've unknowingly created in our own homes.

Directed by Andrew Nisker, the documentary is a wake-up call, detailing the vast amount of potentially harmful substances consumers come into contact with on a day-to-day basis. From the soaps, shampoos we use, to the cleaning solutions we spray around our homes, and the laundry detergents we use - everything is put under scrutiny. The film raises some eye-opening questions about the need for these chemicals and the hidden dangers that lurk within our own homes, under the guise of cleanliness and hygiene.

Chemerical follows the journey of an average North American family, the Goode family. This family of four from suburban Toronto, Canada, volunteered to be the subject of a life-changing experiment. We follow their transition from a lifestyle laden with toxic substances to one that is completely chemical-free.

Over three months, the Goode family is guided through the process of replacing hazardous household cleaners and personal hygiene products with all-natural alternatives. In the process, they grapple with overcoming resistance from each other and confronting adversity from the chemical-laden society we live in. The Goode family's journey is one of discovery, as they come to understand the reality of harmful chemicals and work towards creating a safe, natural environment for themselves.

The documentary effectively uses humor and layman's terms to make scientific information accessible and relatable. Interviews with experts provide perspective on the chemical industry, the regulatory environment, and the implications for human health and the environment. At the same time, the film is an intimate account of one family's struggle to reconcile their old habits with the new knowledge they gain, making for truly human storytelling that audiences can relate to.

Chemerical further educates audiences on the history of cleaning products and illustrates how innate human fear of germs and obsession with cleanliness has been manipulated by corporations. It shines a light on how relentless marketing efforts have created a culture of over-consumption, making us believe chemical-ridden products are essential to our lives, thereby increasing our exposure to potential toxins.

Chemerical: Redefining Clean for a New Generation is a bold cinematic statement, urging viewers to take action by making small changes in their own habits. It not only engages viewers with its moving narrative and shocking revelations about the cleaning industry but also leaves them inspired to make a difference.

The documentary also offers practical solutions, showing how the Goode family implements change in their daily lives and breaks free from their reliance on commercial cleaning products. It arms viewers with handy tips on how to make their own cleaning and beauty products from safe, natural ingredients – aligning with the film's objective to encourage viewers to redefine their concept of cleanliness for a healthier, greener new generation.

Chemerical raises awareness about 'greenwashing' – a marketing technique used by many companies to mislead consumers into thinking their products are environmentally friendly when they might not be. This goes to show that just because a product is labeled 'green' or 'natural' doesn't necessarily mean it's free from harmful chemicals.

Chemerical is not just a documentary; it is a call to action, encouraging viewers to reconsider the products they use daily, to question marketing claims, and to make informed decisions for the sake of their health and the environment. It serves as an earnest appeal for a greater understanding of and respect for our bodies and our planet.

This movie leaves a lasting impression, inspiring viewers to redefine cleanliness and to think more critically about the many products that fill our homes and impact our world. In doing so, it invites us to join a new generation of consumers who prioritize health, safety, and sustainability.