Pancho enjoys a life of luxury after winning the lottery. His friend and personal assistant, Alberto, administers his tremendous fortune and tries to persuade him to give up his squandering ways and become financially responsible. One day, Pancho receives a proposal from unscrupulous billionaire Montalbán, who wants to make Pancho a toy industry superstar. Montalbán's plans don't work out as expected and he arranges to kidnap Pancho, in order to make Alberto agree to the business venture. Pancho escapes, and during his adventure away from his mansion and Alberto, Pancho discovers the unexpected dangers of real life and makes a new friend in the process.