Fir Crazy

Fir Crazy is a Christmas-themed movie that was released in 2013. Directed by Craig Pryce, the film stars Sarah Lancaster, Eric Johnson, and Colin Mochrie. The movie deals with the struggles of a young woman who takes over her family's Christmas tree lot business in order to save it.

Sarah Lancaster plays the role of Elise MacReynolds, who returns to her hometown of Silver Pines to take over her family's Christmas tree lot business after her father becomes ill. Elise, who is a successful businesswoman living in New York, is not particularly fond of Christmas, and is reluctant to take over the business. However, she soon discovers that the business is in financial trouble, and decides to help out in order to save it from bankruptcy.

Elise faces several challenges in running the business. The first major challenge is trying to find a way to sell the trees in a competitive market. Her father had always sold high-quality, locally sourced trees, but the competition now offers cheaper, imported trees. Elise has to come up with new ways to attract customers to the MacReynolds' tree lot.

The other main challenge for Elise is dealing with her father's employees, who are all loyal to him and are resistant to any changes she wants to make. The employees, led by Barry (played by Colin Mochrie), are wary of Elise's business acumen, and are not confident in her ability to run the business. Elise has to win their trust and convince them that she is capable of turning around the business.

Elise's primary ally in Silver Pines is the handsome but down-to-earth Darren (played by Eric Johnson), who owns the local coffee shop. Darren is initially skeptical of Elise's business plans, but he quickly becomes her confidante and helps her to come up with new ideas to attract customers to the tree lot.

As Elise struggles to save the business, she also has to deal with her personal life. She is engaged to a wealthy businessman in New York, but she starts to have doubts about her relationship with him. She also has to confront her feelings for Darren, who she starts to develop feelings for.

Throughout the course of the movie, Elise learns valuable lessons about the importance of family, friends, and community. She also learns to appreciate the magic of Christmas and the joy it can bring to people's lives.

Fir Crazy is a heartwarming movie that captures the spirit of the holiday season. The performances by Sarah Lancaster, Eric Johnson, and Colin Mochrie are all excellent, and the movie has a strong supporting cast. The film is well-directed, with beautiful cinematography that captures the beauty of the natural setting. The soundtrack is also excellent, with a mix of classic Christmas songs and original music that adds to the festive feel of the movie.

Overall, Fir Crazy is a delightful Christmas movie that is sure to put a smile on your face. It is a charming story that reminds us of the importance of family, the magic of the holiday season, and the power of love to overcome all obstacles.