Instagram, facebook, Tiktok, X have catapulted the DJ from behind the scenes to the frontman for the new generation. With stylish looks and increased competition to bring the sounds to the club, the concerts and to the studio for recording artists, DJ's have never been so popular especially for Hip Hop acts looking to break new records and brands looking to get wide notoriety through them. On the other side of this, rappers are taking to the nightclubs and using social media in a negative way to influencing culture and their fans by causing havoc including shooting up clubs to gain followers, view and likes.