Emmy-award winning journalists Zachary M. Newmark and Amy Jacobson search for answers in the small Welsh community of Bridgend, where thirty young people took their own lives over a two-year period. The newspapers called it an 'internet suicide cult.' But what really happened, and why here? In his directorial debut, Newmark has assembled a collection of interviews with family and friends of the dead, local politicians, and various experts to come to a conclusion about the area's missing services.