Boasting radical access to the inner-workings of the shadowy grassroots world, 'Lynchpin' centers on the Compton Magic AAU program. The film features Evan Mobley (the #3 pick in the 2021 NBA Draft), Mikey Williams (the first ever High School player to sign a major shoe endorsement deal), Johnny Juzang (the star of UCLA's 2021 Final Four team) and the program's CEO, Etop Udo-Ema. The film's primary thread is the behind-the-scenes brokering of a power play made by Puma, via Jay-Z's Roc Nation sports agency, to lure the Compton Magic away from their longtime corporate sponsor, Adidas.