POM Wonderful Presents: The Greatest Movie Ever Sold

POM Wonderful Presents: The Greatest Movie Ever Sold is a 2011 documentary that offers a behind-the-scenes look at a major aspect of the movie production process: product placement. The director and producer, Morgan Spurlock, is a prolific documentarian who won the Sundance Film Festival's Directing Award for his "Super Size Me" documentary, where he filmed himself over 30 days of fast-food-only diet. Applying that same chutzpah to Hollywood's product placement industry, Spurlock brings his cameras into meetings with executives of various companies as he negotiates sponsorship deals for his in-production documentary, The Greatest Movie Ever Sold. With an intentionally self-referential and circular approach, this meta-documentary is based almost entirely on the footage of the product placement negotiations; the movie shows the process of finding corporate sponsorships to fund a movie about finding corporate sponsorships. Spurlock uses the experience to educate viewers on the subtle and often unseen hand of influence at work in modern mass media. MORE [EDIT]

Watch POM Wonderful Presents: The Greatest Movie Ever Sold Online At:

Amazon RENTAL

iTunes RENTAL

Comcast SUBSCRIPTION

Problem? Let us know.  

 

Release Date: 2011

Director: Morgan Spurlock

Cast Also In

Super Size Me Source: SnagFilms

Pom Wonderful Presents: The Greatest ... Source: Xfinity

The True Story of WrestleMania Source: Amazon Instant Video

Freakonomics Source: iTunes

No recent history