99 Francs is a 2007 French satirical comedy drama from director Jan Kounen, a Dutch-born Frenchman. The film was inspired by a novel with the same title by Frédéric Beigbeder, and it aims to act as a tirade against consumerism and modern society. Octave Parango (Jean Dujardin) is a successful advertising executive. He has an easy life, which consists of doing a little work, but mostly of taking a variety of drugs and throwing himself into random one-night stands. After a time, he becomes tired of this life, and surprises himself by entering a serious relationship with Sophie (Vahina Giocante), one of his co-workers. However, when this relationship falters and then collapses, Parango decides to take his revenge on his chosen career. MORE [EDIT]
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