In what appears to be a …dare I say… desperate (albeit creative) ploy to neg on unfriendly critics and attract more viewers to watch The CW’s Hart of Dixie, the network has released a ballsy rap video starring a very indignant, moderately foul-mouthed Rachel Bilson.
Considering the show caters to a teen demographic, I’m looking forward to finding out which parent group association it outrages first! If nothing else, we appreciate the CW’s PR department for taking the risk. It’s a bold undertaking, trying to generate a viral video campaign, and we think it might just work in their favor. Shock and awe has worked before, right?
What do you think? Does this Rachel Bilson rap promo, “Call Me Doctor,” tempt you to check out the full Hart of Dixie series?
